Skip to main content
  1. Home
  2. Fashion & Style
  3. Legacy Archives

TGIF shopping: Askov Finlayson opens flagship location

By

Men’s apparel brand Askov Finlayson is celebrating the opening of their new flagship location at their home base of Minneapolis, Minnesota.

Recommended Videos

The new space–located adjacent to their current home–offers double the square footage, all the proof needed to showcase AF’s tremendous growth over the past four years. Alongside their expanded collection of products, they also offers an assortment of local, American, and global brands.

RELATED: SHRINE CO’S BAGS ARE A PERFECT FIT FOR FOOTWEAR ENTHUSIASTS

“It’s exciting to see the brand come to life as a physical environment,” says Eric Dayton, who co-founded AF with his brother, Andrew, in 2011. “Everything from the color of the millwork to the small brass detailing in the floor looks and feels like us. We’ll be creating a coffee and sandwich shop in the old space that will open this fall, and the courtyard will provide cafe seating during the day. And then we’re retrofitting an old Airstream trailer that will go into the back of the outdoor area next spring. In the evenings, the trailer’s hatch will pop open and the courtyard will transform into a beer garden. I love the blending of the indoor and outdoor spaces and it will be fun to see the way the café, beer garden, and store all interact together.”

Additionally, the store will feature Warby Parker at Askov Finlayson (their first retail presence in Minnesota), a 250-square-foot showroom offering the brand’s full collection of frames.

“I met the Warby Parker founders through a mutual friend when they were MBA students at Wharton and I was at Stanford Business School,” says Dayton. “We had talked about a Minneapolis partnership early on, but Askov Finlayson’s previous space was too small for any kind of shop-in-shop. [Warby Parker co-founder and co-CEO] Neil Blumenthal brought the idea back up about a year ago, just as we were considering expanding. The timing was perfect and Warby Parker fits beautifully into the new store.”

In addition to the new store, AF also recently introduced shorts and swim trunks. “Manual readers will love the cadet/navy two-tone color combination; it’s my favorite. I’m also really excited about the new colors that Frost River did just for our store. They’ve become famous for making all their products in only one color: field tan. And so for the first time their great bags are available through us in navy blue, forest green, and a really nice medium grey.”

Be sure to check out Askov Finlayson’s new flagship store at 204 North 1st Street in Minneapolis or shop online here.

Evan Ross Katz
Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust
Men's Wearhouse Custom

Look, starting a wardrobe is difficult. You have to decide what kind of man you want to be. What kind of message do you want to send? What kind of budget do you want to use? And how often you want to go back to the drawing board. What kind of man do you want to be? Sounds heavy. Sounds dramatic. Maybe because, in some ways, it is. So much of what people initially believe about you remains in their subconscious long after they get to know you. So what you wear is important. The message you want to send is one of being put together, attentive to details, or it is the opposite. Laid back and unbothered. The budget is also integral to the wardrobe you build. High quality comes with high prices. However, it comes with longevity, so it means you don't have to replace it as often, saving money in the long run. So, what kind of man do you want to be? Hopefully one that wears men's suits.

No matter what man, message, budget, or shopping frequency you choose, a good suit wardrobe will need to be a part of it. So, where do you go? How do you start? Here are the five brands to trust to get started. No Tom Ford, Brioni, giant fashion houses here. These are the five suits for the man starting out. And one for the man aspiring to the next step. The first four, you can grab your first quality suit for around the $1,000 mark. The aspirational one will be your first custom, so it will be a bit more.

Read more
Longines refreshes its cult-favorite central power reserve in light blue
The Swiss watch company is giving the Conquest Heritage Central Power Reserve some new dial and bracelet options.
Wristwatch, Arm, Dial

Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own archives, it's got real history to draw on. The Conquest Heritage Central Power Reserve is a good example.

The Conquest line dates to 1954 — the first Longines collection to have its name trademarked with the Swiss IP office. And in 1959, one Conquest model introduced the complication this watch is built around: a power reserve indicator planted dead center on the dial. For 2026, Longines has given the modern revival a light refresh: a new light-blue opaline dial and (for the first time on this model) a stainless-steel bracelet alongside the returning dark leather strap.

Read more
Shohei Ohtani’s newest Seiko is out of this world
Seiko built Shohei Ohtani a one-of-one watch that tracks a million hours across five rotating discs — and you can't buy it.
Wristwatch, Arm, Body Part

The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It's not for sale, will never be for sale, and there's exactly one on Earth — currently strapped to the best baseball player alive. Oh, and also? It looks absolutely nuts. Instead of hands, the Star Time tells time with five stacked, concentric discs, each tracking a different scale of accumulated time: 24 hours, then 1,000, 10,000, 100,000, and finally a disc that runs all the way to one million hours.

That's roughly 114 years — a full human lifetime, give or take. The discs turn continuously, so slowly you can't see them move. Seiko named it "Star Time" for exactly that reason: like stars drifting across the sky, the motion is imperceptible in the moment but relentless. A little existential for a watch company, but let's go with it.

Read more