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Getting The Inside Scoop — Fall 2013

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We know that some stores can be intimidating to walk into. They can seem pretentious, too cool, or straight-up confusing (where is the men’s section please?!). Scoop eradicated the tension of shopping in 1996, when they opened their first store in New York City.  They were merchandised as the “Ultimate Closet”, and have been so successful that they have 15 stores across the country. Their website and stores feature a highly edited selection of the season’s best looking duds, so it is a great one stop shop for various brands.  They feature both internationally acclaimed and young emerging designers, that include:  Rag & Bone, John Varvatos, J Brand, Etro, Paul Smith, Stone Island, Moncler, Tailor Vintage, J. Lindberg, and AG Jeans.

Scoop is also well known for their customer service. Whether it’s helping you find awesome items for the season, or building that “ultimate closet”, their sales associates/stylists, can make that happen.       

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We caught-up with Bryan Reynolds, Men’s Division Merchandise Manager, to ask about a preview of fall 2013, and here is what he had to say:

Guys should look out for great outerwear pieces, luxury sweaters in solid cashmere and novelty styles.  In addition, some other trends for men will be: Plaids, Parkas, Color Blocking, Graphic Sweaters, Bomber Jackets, and Fur-Trimmed Jackets-very old school adventurer!

Scoop has a new store in San Francisco opening at the end of August, and they have 2-3 new stores expected to open in 2014.

For a list of Scoop stores please click here. 

Tom Handley
Tom Handley
Former Digital Trends Contributor
Tom Handley is a contributor for TheManual. As a professor of public relations and social media strategy at Parsons The New…
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