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Würkin Stiffs at 20: The original magnetic collar stay is still the best

Würkin Stiffs collar stays
Würkin Stiffs

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This post is brought to you in paid partnership with Würkin Stiffs

True style is rarely about the loudest piece in your wardrobe; it is almost always about the quietest details. You can invest in premium tailoring and high-end fabrics, but if your collar collapses and flattens out mid-morning, the entire look loses its intention. A shirt collar is meant to frame your face and provide structure, whether you’re wearing a tie or going open-collar.

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For 20 years, Würkin Stiffs has provided the definitive, engineered solution to this exact problem. As the inventors of the magnetic collar stay, they have spent two decades setting the standard for men who understand that looking polished shouldn’t require constant adjustments.

The heavy-duty original: Power Stays

If you want the absolute best hardware for your rotation, the original Metal Power Stays are the flagship. They are crafted from hand-polished, surgical-grade German steel and paired with incredibly powerful rare-earth magnets.

You simply slide the stay into your collar, place the magnetic button on the inside of your shirt, and adjust the angle to your exact preference. It locks the collar in place, completely defying gravity. It’s a brilliant, invisible piece of engineering that ensures your collar stays structured and sharp from your first morning meeting to a late dinner.

The everyday alternative: Stiff-N-Stays

For a more lightweight, practical approach, Würkin Stiffs also offers the Plastic Stiff-N-Stays. These maintain the exact same magnetic innovation but utilize a durable, flexible plastic with a built-in magnet that securely clicks into place.

They offer the strongest magnet-to-magnet hold available in a non-metal stay, providing reliable everyday structure. If you travel frequently or prefer a slightly less rigid feel while maintaining clean lines, this is the right choice for keeping your casual button-downs looking intentional.

The bottom line

A collapsing collar quietly undermines an otherwise tailored look. Upgrading to magnetic stays is the kind of low-effort, high-yield style hack that pays dividends every single time you get dressed. After 20 years of holding it together, Würkin Stiffs remains the definitive tool for men who care about the details.

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