This post is brought to you in paid partnership with TRIP.
As Dry January rolls around, Gen Z is already well ahead of the curve. Reporting from Time shows that alcohol consumption among young adults has been declining for years, with surveys indicating a steady drop in the share of people under 35 who say they drink regularly at all.
That shift helps explain why drinks like TRIP Mindful Blend adaptogen seltzer are becoming more common. People still want the ritual of a drink, but they’re choosing options that better align with how they live day to day.
Why drinking habits are changing
The reasons behind the shift are fairly straightforward. The health downsides of alcohol are better understood than they used to be, especially around sleep, mental clarity, and long-term wellness.
Younger people also spend less time going out and socializing in person, and when they do, the cost of drinks adds up quickly. With alcohol becoming more expensive and budgets tighter, many are choosing alternatives that feel more practical and intentional.
How the beverage market is responding
The beverage industry has adapted quickly. Non-alcoholic drinks now focus on flavor, texture, and intention, with adaptogenic and botanical options leading the shift. These
Our favorite NA adaptogenic seltzer
TRIP Lightly Sparkling Adaptogen Seltzer stands out for its ingredient balance and everyday drinkability. Each can combines magnesium with adaptogens like ashwagandha, lion’s mane, and L-theanine—ingredients that align with current priorities around calm, focus, and balance without relying on caffeine or alcohol.
Just as important, it tastes intentional. The lightly sparkling citrus berry flavors—such as cherry lemon, wild strawberry, raspberry blossom, and blood orange—feel closer to a crafted mocktail than a wellness drink. With only 25 calories, no added sugar, and a vegan, gluten-free formula, it fits easily into modern routines.
A new chapter in drinking culture
“Having a drink” is no longer defined by alcohol alone. For a growing share of consumers, it reflects changing values around health, balance, and daily rituals. The drinks gaining momentum are the ones designed for that reality, and the trend shows no signs of slowing.
