Skip to main content
  1. Home
  2. Travel
  3. News

This airline is reporting an almost 30% increase in European holiday travel

United Airlines seeing increase in travel to Europe this holiday season

London, England
London, England Benjamin Davies / Unsplash

As the holidays approach, United Airlines reports a substantial increase in travel to Europe. Bookings are up almost 30% compared to 2019 and 10% since last year. The trend shows Americans’ move to spend their holiday budgets on experiences instead of material gifts. 2024 looks to be United’s busiest-ever holiday period, with about 25 million travelers, representing a 6% increase from 2023. 

United has abundant nonstop European flights 

Zurich, Switzerland
Zurich, Switzerland Xavier Photography via Unsplash

United offers more direct flights to Europe than any domestic airline. Its most in-demand holiday European destinations include Munich, Frankfurt, Paris, London, and Brussels. Additionally, with United’s partnership with Lufthansa Group and Deutsche Bahn railway, passengers can reach over 130 destinations throughout Europe. 

Recommended Videos

Europe attracts travelers with its history, scenery, and cuisine. From the streets of Paris to the canals of Amsterdam, visitors are immersed in new cultures and flavors.

Highlights of United’s European holiday offerings include:

  • The most direct flights of any U.S. airline to Brussels, Munich, and Frankfurt
  • 17 daily direct flights to London from the U.S.
  • Almost 60 daily nonstop flights from U.S. hubs
  • The sole domestic airline with year-round direct flights to Berlin and Geneva
  • Daily direct routes to 16 European cities from U.S. hubs, including Zurich, Amsterdam, Paris, London, and more. 

Darren Scott, United’s Director of Atlantic and Hawaii Planning, said: “The European Christmas markets have become even more popular in recent years and no airline makes it easier than United to get away and visit for the holidays. Stay for a week or make it a long weekend with nonstop flights and easy connections to more than 130 European cities, including the legendary markets in Dresden, Strasbourg, Vienna and Cologne.”

Mark Reif
Mark Reif is a storyteller focused on the intersection of outdoor culture, travel, and design. From the peaks of Banff to the…
London has no shortage of rooftop bars. Florattica still stands out
This East London rooftop bar proves you don't need to be 50 floors up to impress
Bar, Person, Candle

London does not need another rooftop bar. The city has them stacked on top of skyscrapers, tucked behind hotel lobbies, and squeezed onto buildings where you'd swear there isn't room for a bar, let alone a view. So when a new one claims to be worth your evening, it has some convincing to do.

Florattica, perched on the 11th floor of Canopy by Hilton London City, did the convincing. It just recently picked up its first PIN from The Pinnacle Guide, and after a night spent working through its cocktail menu (slowly, responsibly, mostly), it's easy to see why.

Read more
The Best Men’s Style Picks for FIFA World Cup 2026: What to Wear from Takeoff to Kickoff
Style, shirt

FIFA 2026 provides a global amphitheater for sport, people, and culture to converge. Not only do the world’s best football players compete for the crown, but devoted fans have opportunities for travel and spectacle, visiting new places while cheering on their national team. It’s a true celebration.

And when participating in a once-in-a-lifetime event, it makes sense to dress your best, not only to look good, but to express yourself and support your team. With that in mind, I put together my favorites for each step of the World Cup journey — travel day, match day, and nights on the town.

Read more
Inside The Londoner: The luxury hotel that’s worth splurging on in London
Why London's luxury super boutique hotel is worth the splurge
Accessories, Bag, Handbag

Luxury hotels promise a lot. Beautiful rooms, impeccable service, incredible restaurants, over-the-top amenities. Sometimes they live up to the hype. Other times, you leave wondering what exactly earned them five stars in the first place.

The Londoner had me convinced before I even made it to the check-in desk.

Read more