Priority Pass, an airport lounge membership program, has introduced a new offering, providing travelers with an even more secluded and luxurious airport experience. “Priority Pass Private” offers VIP lounge access, quicker security and check-in, and concierge-like transportation to aircraft. The service is available to businesses in Europe and the Middle East, like private banks and financial institutions, who can offer the service as a perk to their customers. However, that means it’s invite-only, with no individual sign-ups available.
Priority Pass Private launches across Europe and the Middle East
The program will initially debut in 76 airports in 30 countries across the globe. According to the company, the program intends to mirror the private jet experience. At the airport, program members receive a personalized meet and greet, before being whisked through check-in, security, and immigration (if needed). After that, it’s off to a private VIP lounge, where an upscale experience awaits. Then, members travel to their aircraft via chauffeur-driven transport. Pricing for the program isn’t currently available.
Christopher Evans, the CEO of Collinson International (owner of the Priority Pass) shared in a statement: “In today’s evolving world of luxury travel, the most discerning and high-net-worth travelers expect more than a seamless airport experience; they value time, privacy and exclusivity.”
He continued: “Priority Pass Private was created to meet this need, transforming time in transit into time well spent. We are proud to bring this vision to life, reimagining travel for the world’s most elite travelers.”
A standard Priority Pass membership costs $99, with every lounge visit costing an additional $35. Included is access to more than 1,700 lounges across the globe. A “Prestige” level membership is $469 and offers free, unlimited lounge visits.
