Cadillac has certainly been on an identity roller coaster over the past several decades, but lately they seem to have found some firm footing with their new designs and branding. A book on their 110 years in business will certainly help bring back the cache they once held.
Celebrating 100 years in the business, Assouline recently published the first luxury book on America’s most luxurious car manufacturer.
Founded in 1902 by Henry Leland, he named the company after his very long winded named ancestor, Anotine Laumet de la Mothe, sieur de Cadillac, the founder of Detroit. Not simply settling for a rag tag logo for his new auto company, Leland decided upon the crest Mr. Cadillac created for his marriage in 1687. The company quickly became a symbol of the American Dream and this heritage is celebrated in 200 full-color photographs from the 1905 automobile to the first electric car and the 2009 Escalade.
Of course the culture of Cadillac is ever present with images of Elvis, the Kennedys, Warhol, and Prada: all fans of the brand.
The book is available in hardcover ($75) or limited edition situations with black rubber slipcases and metal Cadillac marque plaque ($395) for the true connoisseur.
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