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We don't talk enough about men's grooming. Skincare, haircare, nails, and teeth are all important for your personal appearance and overall health. Typically, we tend to put it on the back burner while we focus our time on things with a more measurable return on time investment. Sure, we used to get away with this because guys like John Wayne, Clint Eastwood, and Paul Newman were regarded as examples of the rugged male aesthetic that didn't need the attention to moisturizing and conditioning. Nowadays, though, men like George Clooney and Brad Pitt are seen as sex symbols deep into their sixties, and it is largely thanks to skincare. Recently, if you have been watching the World Cup, you may have noticed a focus on the grooming marketing. That is because Unilever has launched its largest activation ever with a sponsorship of the FIFA World Cup 2026.

The FIFA World Cup 2026™ will be the most socially connected and inclusive tournament in our history. Football today lives in real time, in culture and on social platforms – and this tournament is designed to be experienced, shaped and shared by fans wherever they are. - Romy Gai, Chief Business Officer, FIFA

As Father's Day sneaks up on you (hopefully it isn't sneaking up on you since we have been putting Father's Day gift guides and articles with ideas for a few weeks here), there is a tendency to go for the old faithfuls dads seem to have always gotten. Ties. Mugs. Tools. And, of course, the always classic Old Spice cologne. The same cologne his dad got. The same cologne his grandfather got when your dad couldn't figure out what to get him. It is time to do something different. Sure, a man wants to smell good, and buying him a cologne is a great gift. But you can do it the regular way, or you can go above and beyond by letting him make his own choices (I'm not talking about a gift card). Olfactory NYC is the kind of gift your dad is looking for this year.

A deeply personal experience

A man's cologne is a very personal selection. You know me; I am all about first impressions. I believe there are five senses to the first impression. You need to look good, you need to give the right feel (please don't touch people when you meet them), you need to have taste, you need to say the right things, and you need to smell memorable. That looks different for every man. Every summer, I look for that lighter scent that will keep me up all day. For me, I like citrus fragrances during the day in the warm weather. But I hate carrying cologne with me. Except for the solid. It is compact, convenient, and discreet. I discovered Duke Cannon's solid cologne, and it was the perfect choice for 2026. Personally, I like Seawolf. But I reached out to my friends at DC to get some insight on what it is about solid cologne that is taking off right now, and how Duke Cannon caught my attention in the overstuffed landscape of men's grooming products.

I think we just hit the tone. It started with a soap that was based on the soap issued to GIs in the Korean War. There was something so utilitarian yet iconic about this big block of soap that just solved the job better. We tell it how it is. It's a big ass block of soap that is going to get you clean. - Jason Genseske, VP of Product Experience