The non-alcoholic beer world continues to grow. Within, we’ve seen everything from celebrity labels to excellent takes on styles like the India Pale Ale. In short, it’s never been a better time to explore the arena.
Kit is a Maine near beer producer. The brand launched in 2021 and is the official non-alcoholic beer partner of the local pro soccer team, Hearts of Pine. Recently, Kit debuted a sleek new redesign.
The new look is decidedly geometric, with clean lines and a bold logo. The brand’s three main beers, a blonde, a golden, and a hazy IPA, feature the new look. The trio is available at outlets like Trader Joe’s throughout the northeast and available online.
As Kit is quick to point out, it’s not about abstaining from alcohol, it’s about choice. The brand is part of the growing mindful drinking movement and one of a still-growing number of producers, both here and abroad. Part of the new design involves an “escape under your own influence” sweepstakes. The winner gets to stay at a modern and remote cabin in rural New Hampshire.
The new look come just in time for those looking to embrace Sober October. It’s also a nice option for afternoon drinking when you want to stay functional. It’s the lawn-mowing beer for the modern era.
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