For those unaware, James Gin is celebrity-driven gin brand. But, while some celebrities simply slap their name on a product, TV host and star of a very popular gin-based YouTube channel, James May, along with master distiller Hugh Anderson, is hands-on with the selection of the various flavors found in the expressions. The newest of which is quite a head-scratcher, but we’ll keep our opinions to ourselves until we have a chance to taste it. That’s because the latest expression from James Gin is American Mustard. Yes, you read that right.
James Gin American Mustard

This unique gin is as American as hot dogs slathered in yellow mustard. Originally called American Ramstud, this expression is flavored with various flavors including juniper, coriander, angelica root, orange peel, bay lead, caraway, ginger, dried tomato, rosemary, cubeb pepper, licorice root, as well as yellow mustard seed and gherkin. The result is a savory, balanced gin that has all the epic flavors of a classic gin paired with the flavors of a ballpark hot dog.
“What started as a playful experiment quickly became one of our most talked-about flavours,” James May, founder of James Gin said.
“We knew we had to bring it back — just in time for tailgating season. And, yes, there should be a ‘u’ in ‘flavours’.”
Where can I buy it?

This is the first time James Gin American Mustard will be available as a full production release in the US. Currently, this expression can be pre-ordered ahead of its October launch. Then it will be available at select retailers, bars, and restaurants throughout the US for the suggested retail range of $39-49 for a 700ml bottle. Visit the brand’s website for more details.