If you've been to the butcher or the meat counter at the grocery store lately, you might have noticed it just seems to feel overwhelming. Today, there are endless meat choices and labels such as organic, grass-fed, prime, and choice, leaving shoppers confused and stressed. Are these just marketing terms, or are they labels that actually hold value (and should they affect how you shop?)
To help cut through the confusion, we chatted with William Eck III, the In-House Meat Expert at Verde Farms. A Le Cordon Bleu graduate and HACCP-trained food safety expert with more than 20 years of experience, including serving in a James Beard Award-winning kitchen, fine-dining chop houses and boutique butcheries, he brings whole-chain expertise to Verde Farms' commitment to organic, 100% grass-fed beef from pasture to plate. In this butcher's guide to buying better beef, Eck shares how shoppers can actually read a beef label, which cuts are worth the splurge, and his best butcher-approved prep tips.