Hard seltzer has established a growing presence over the past few years as interest has bubbled up. Although the market has been largely dominated by brands like Truly Sparkling (made by Boston Beer Company) and White Claw (made by the same company as Mike’s Hard), smaller producers have been catching on to the growing segment.
As more craft breweries are realizing that low-cal options are a smart route to increased sales, many have picked up on the hard seltzer trend themselves. Likewise, enterprising businesses are recognizing hard seltzer as an opportunity in the beverage market as other segments go stale.
Whether they’re called spiked sparkling waters, spritzers, or seltzers, here are some brands getting into the hard seltzer game.
Ninkasi announced this month it launched the Pacific Sparkling line of hard seltzers. Two Pacific Sparkling flavors will highlight the launch this year: Cucumber Mint and Cherry Blossom. The announcement of the seltzer brand came just days after the 13-year-old brewery announced the sale of a majority stake in its business to Legacy Breweries Inc.
Craft Brew Alliance
For those looking to keep the alcohol content down, Craft Brew Alliance’s new pH Experiment Innovation branch is launching Pacer, a 2% alcohol by volume, 50-calorie line of hard seltzers. The seltzers will hit the market in July. Pacer will come in Blood Orange, Meyer Lemon & Lavender, and Melon & Mint, and will be sold at chains across the United States.
The impressive array of CANarchy breweries — Colorado’s Oskar Blues Brewery, Michigan’s Perrin Brewing, Florida’s Cigar City Brewing, California’s Three Weavers Brewing, Texas’ Deep Ellum Brewing, and Utah’s Squatters Craft Beer and Wasatch Brewery — have started into the hard seltzer segment. Oskar Blues has its Wild Basin Boozy Sparkling Water, while Perrin has its Clear Coast Hard Seltzer. Wild Basin comes in Classic Lime, Cucumber Peach, Melon Basil and Lemon Agave Hibiscus. Perrin’s Clear Coast flavors are Mango Guava, Mixed Berry and Watermelon Lime. Wasatch and Squatters also just announced the seltzer brand Grandeur Peak Spiked Sparkling Water, in Ruby Red Grapefruit and Utah Cherry.
Partnering with fellow Massachusetts company Polar Beverages, Harpoon is releasing Arctic Summer, a hard seltzer brand, this month. The flavors to launch will be Ruby Red Grapefruit, Pineapple Pomelo, Raspberry Lime, and Black Cherry, all with 1 gram of sugar and 110 calories at 5% alcohol. Polar Beverages is a non-alcoholic seltzer brand producer, known for their highly carbonated waters.
Platform Beer Co.
Cleveland’s Platform Beer Co. launched its hard seltzer brand, Seltzer Project, in December. Seltzer Project features a rotating variety of flavors, beginning with Black Cherry. Other flavors in the stable will include: Grapefruit Tangerine, Passionfruit, Ginger Lime, Strawberry Lemonade, and Tropical Punch.
Sound Craft Seltzer
An offshoot of Washington’s Seattle Cider Company and Two Beers Brewing, Sound Craft Seltzer launched in summer 2018. Made in three flavors — Rosé, Cucumber, and Grapefruit — the seltzer brand is 105 calories and 5% alcohol and is available in Washington, Oregon, Idaho, Alaska, Montana, Illinois, Wisconsin, Tennessee, and Massachusetts.
Vive Hard Seltzer
Cincinnati-area brewery Braxton Brewing released Vive Hard Seltzer early this year. Initially distributed in four flavors — Mango, Lime, Dragonfruit, and Grapefruit — Vive Hard Seltzer is 100 calories and 2 grams of carbs. Each offering rings in at 5% alcohol for a light, refreshing tipple.
Mighty Swell Spritzer Co.
Austin, Texas-based Mighty Swell is a few years ahead of many of the other offerings hitting the market, having launched in 2016. This year it added Cherry Lime to its portfolio of flavors, which already included Watermelon Mint, Grapefruit, and Peach. At 5% alcohol and 4 grams of sugar, the spritzers come in at 110 calories. Mighty Swell is available in Colorado, Connecticut, Florida, Georgia, Massachusetts, North Carolina, New Jersey, New York, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Wisconsin.
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