Skip to main content
  1. Home
  2. Fashion & Style
  3. News

Wrangler’s new collaboration makes us kinda hungry

For fans of good burgers and great jeans

Wrangler x Whataburger people on horses
Wrangler

What man doesn’t love a great burger? Whether it is barbequed on the back patio, smashed in a great diner, or passed through the window of your favorite fast food restaurant, the world is a better place when there is an excellent cheeseburger in your stomach. It may even be the most popular food in America (arguments could be heard for pizza or hot dogs, but who are we kidding?). We also will never stop raving about a great pair of jeans. Ever since we flocked out west in search of wealth in the form of gold dug from the Earth, we have been a massive fan of the workwear-turned-wardrobe staple. Now, you can celebrate both by collaborating with two of the best brands ever to do burgers and jeans. The Wrangler x Whataburger collaboration is a celebration, maybe even of Americana itself.

A collaboration made in burger heaven

Wrangler x Whataburger trio
Wrangler

From t-shirts and hats to button-ups and shorts, there is something for everyone in this collection of pieces with Wrangler durability, quality, and Whataburger style. Bright orange is everywhere you look, so there won’t be any blending in, and with a burger joint as your style center, why would you want to? One of the most eye-catching pieces is a pair of verticle stripe orange and white pants. Unfortunately, those are only for women, but there is still plenty of Wrangler in this collection in a straightforward area…denim. Whether you are working on the ranch or scarfing a burger, this collection is perfect for you.

Wrangler x Whataburger

Mark D McKee
Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…
The ‘Dad Reset’ is on the horizon: Megan Collins leads the charge
Men are taking ownership over what they wear and the founder of Style Girlfriend is here to help
Person, Sitting, Adult

One of the most frustrating moments in any man's style journey is when your wardrobe starts to feel stale. No matter what you do, you feel like everything you put on is old, boring, or tired. You try to switch it up. You pair it differently. It just lost its luster. The truth is, it happens to all of us. But the people who struggle with it the most are middle-aged men. With a specific focus on dads. Middle-aged men are too young to resign themselves to not caring about their look anymore. They are too old to dive into the trends with the changing of the fashion winds. So many of them throw in the towel. Add to that overwhelming feeling being a busy father, and there is just no way to spend the time and energy on rebuilding a wardrobe. That is where Megan Collins comes in. Her business, Style Girlfriend, takes men and restores their confidence from the ground up with new, elevated, and evolved stylistic choices.

When you have one outfit you love, you wear it. When you wear it, you notice how much better you feel. Then, you want another outfit that gives you that same feeling. That's how confidence builds. Not all at once, but one good decision at a time. - Megan Collins, Founder, Style Girlfriend

Read more
Shinola’s new blacked-out Mackinac Night Race revives a rare sailing complication
The Detroit brand's new limited edition puts a one-of-a-kind forged carbon dial on a yacht timer — the countdown built for sailboat starts.
Wristwatch, Arm, Rope

Shinola has made watches about Detroit, about the Apollo program, and about a lake monster. Its newest one is about a sailboat race, and damn, is it good-looking.

The Detroit-based brand is launching the Mackinac Night Race, a limited edition built around the yacht timer — the countdown complication used to time the start of a sailing race, aka one of watchmaking's more specialized tricks. The name nods to the Great Lakes maritime history the watch draws on (so not technically an official race tie-in).

Read more
The West is a statement look with TAFT’s new edit
TAFT Longhorn collection gives you a stylish look with a little western flare
Clothing, Footwear, Shoe

One of the most iconic ways a man can stand out is to make a statement with his style. Now, this isn't as easy as it sounds. Most of the time, if a man doesn't know what he is doing when he goes to make a statement, he goes overboard. Colors, patterns, textures, they can all work together or battle each other out for attention and cause problems. For instance, wearing a bright color combined with a crazy pattern can make you look more like an optical illusion than a stylish man. You look like you are cosplaying The Joker instead of methodically piecing together pieces that are working together to give an outfit depth. One of the tricks I have always loved to incorporate with my looks is a statement shoe. A typical everyday outfit can be elevated easily with a shoe standing out with color or pattern. One of my favorite brands to go to when I want to do that is TAFT. They are the best in the game for a statement shoe, and their new edit is a way to capitalize on that idea.

Limited edition in four styles

Read more