For Fall-Winter 2025 Versace will introduce the Apodis, a GMT watch with an additional feature of being able to display two time zones, and will be produced in 41mm diameter with a bi-metallic (stainless steel and IP yellow gold) case and matching band. The watch is part of the Versace Fall-Winter 2025 collection, and includes a window at 6 o’clock to view the mechanical GMT complication built into the Swiss made movement. The date will be displayed using a magnifying lens over a circular aperture located at 3 o’clock.
A sunray finish applied to the dial creates a visually interesting pattern that appears different when viewed from varying angles. At the top center of the dial, the Medusa Head and Versace Logo are embossed in 3-D relief and appear to rise from the sunray treated surface. On the side of the case there is an embossed 3-D Versace logo, which identifies the brand in the profile view of the watch. The bi-metallic coloration alternates between polished stainless steel and plated IP yellow gold on both sides of the case and links of the band, following the bi-colored style used by many luxury watches.
The GMT complication allows you to track two time zones, and the mechanism for this can be viewed through the open dial area at 6 o’clock. The magnification of the date improves readability, a problem commonly associated with small date displays on 41mm watches. The use of a Swiss movement ensures that the watch meets the requirements for Swiss certification, in terms of quality and precision, for Italian designed watches.
The Fall-Winter 2025 collection places the Apodis in line with Versace’s philosophy of freedom, individuality, and integrity, represented by the brand’s motto “Be Yourself. Believe In Yourself. Break The Rules”. The target audience for the Apodis is consumers who desire recognizable luxury brands with functional complications, in a mid-size case size that fits most wrist sizes.
Retailers carrying the Apodis include Versace boutiques, authorized dealers, and www.versace.com for $1195. Large department store sites such as macys.com, bloomingdales.com, nordstrom.com and neimanmarcus.com also have the Apodis available for purchase. The Swiss Made designation, GMT complication and bi-metallic case construction provide features typically available at higher prices in the affordable luxury segment, where Versace positions their entire collection of timepieces.
