Skip to main content

Tobe Nwigwe and Reebok’s latest collaboration is steeped in culture

Reebok announces new sneaker

model wearing black reebok sneakers
Reebok / Reebok

While many collaborations take inspiration from specific trends or designs, the latest Reebok partnership takes its form by celebrating culture and rich history. Along with Tobe Nwigwe, Reebok has unveiled a new reimagined sneaker that combines culture and classic design. This collaborative sneaker is more than another footwear option in two contrasting hues. Using one of Reebok’s heritage silhouettes as a base, this modern reiteration is a colorful cultural statement that will become a beloved design. Besides the significance of the details, the sneaker has a unique shape that contrasts with many of Reebok’s more recent releases. With an overall unique design, this collaboration will become a staple for the brand this year. 

Tobe Nwigwe x Reebok Chukwu OTU

man holding mint green reebok sneaker
Reebok / Reebok

Based on the classic Reebok Preseason 94, the newest Chukwu OTU is a collaborative design that adds plenty of cultural significance and modern details to its creation. Beginning with the name “Chukwu,” an Igbo term for God, Nwigwe used his spiritual beliefs and Nigerian heritage to embody his design. “OTU” is another Igbo term for “One,” giving the sneaker a cultural meaning from the beginning. Another detail that pays homage to Nwigwe is the distinct use of mint green as one of the colorways and an accent detail for the black hue. Since 2020, Nwigwe has utilized the hue to capture his creative journey and perseverance. This sneaker, crafted with hairy suede, nubuck, and textile materials, is full of statement details that come together. Complete with a side zipper and intricate lacing system, the sneaker is more than just its outward appearance. Set to be released on February 21 via Reebok’s website for $200, this sneaker is a testament to Nwigwe’s creative expression and culture.

Leslie Leon
Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…
Topics
Mexican sportswear brand Hermanos Koumori joins Adidas for a new collaboration
Adidas, Hermanos Koumori update the Ultraboost
green ultraboost 5 sneaker on concrete

Not only is Adidas known for their stylish in-house designs that transcend trends, but they’re a powerhouse for collaborations with brands. Not afraid of pushing the boundaries, the athletic brand is teaming with Mexican sportswear brand Hermanos Koumori for a new partnership with a nature-inspired version of the Ultraboost 5. An up-and-coming brand leading the athleisure world forward, Hermanos Koumori lent their design touch to a new collection inspired by Mexico’s Monte Alto Nature Reserve. This collection also marks the first time the Mexican brand dabbles in a footwear collection, making the perfect combination of freshness and Adidas’ history. With a shoe that can easily function on hikes or while running around the city, this collaboration marks the perfect option for those looking for a clean, sleek performance shoe. 

Hermanos Koumori x Adidas Ultraboost 5

Read more
Supreme takes on a new stylish collaboration with Clarks
Clarks, Supreme collaborate on new Wallabee shoe
supreme clarks on floor

While not the first time Clarks has lent its traditional Wallabees design for a collaboration, its newest partnership brings an undeniable youth and edge to the brand. Partnering with Supreme, the latest collaboration brings Clarks’ iconic shoe into the spotlight again, with three exclusive colorways. While new designs often bring a unique look, this collaborative design keeps all of the aspects of the Wallabee that you know and love. Supreme uses its street-savvy style touch in this collaboration to bring the design to a brand-new audience. A staple in the footwear world, the Wallabee shoe is nothing short of a timeless classic, and the newest collaboration with Supreme now cements the shoe as a street-style worthy footwear option. 

Supreme and Clarks deliver a new look for the Wallabee

Read more
Salehe Bembury and PUMA’s collaboration is finally being released
Puma, Salehe Bembury announce new sneaker
salehe bembury puma velum

It wasn't long ago when Puma and Salehe Bembury announced the designer’s increased involvement in the brand’s design department. Since then, the duo has treated fans to a few special collaborative designs, including an exclusive sneaker just in time for the NBA Finals. However, for those yearning for another collaborative model, the time has come for a fresh new design. Expected to make its runway appearance during Paris Fashion Week, the latest sneaker from the pair is a splash of color with plenty of detail and style. With stylish warm tones, the latest sneaker launch is precisely what you would expect from Salehe Bembury and Puma’s partnership. The first running sneaker to come out of this collaboration, the new Puma sneaker is the perfect way to add color to your performance lineup. 

Time to meet the Salehe Bembury x Puma Velum

Read more