Timex and Todd Snyder Put a Modern Spin on the Classic Military Watch

Timex x Todd Snyder
The timepiece All-Star team in Timex x Todd Snyder are at it again with a stunning military watch that blends retro and modern into one.

On February 9, Americana-inspired menswear designer Todd Snyder released his latest beauty with the collaborative Timex x Todd Snyder Military Watch. The collaboration channels inspiration from other rare, vintage Timex watches, and other military timepieces from the ’60s and ’70s.

The two together have truly curated a watch that evokes a shared commitment to stellar design, high-utility and careful craftsmanship. This past summer, the brands created the Timex x Todd Snyder Mod, an eye-catching watch that meshed old school motifs with a focus on military timekeeping — these sold out incredibly fast, and we expect their new timepiece to attract the same popularity.

Timex Todd Snyder

The color scheme stands out right away, as the dial pays direct tribute to a military version of the ‘Viscount Automatic’ from the late ’70s and other rare pieces in the Timex archive. Although it’s rooted strongly in tradition, the timepiece is paired with a sleek silver-tone case and olive drab nylon strap for a pristine, modern silhouette.

This approach to watch-making is nothing new to Snyder, but it’s always admirable to the consumer. His goal is to take the best of traditional American menswear and transform it into a unique and fresh product that has modern appeal. With the Timex x Todd Snyder Military Watch, he did just that.

Powered by a reliable quartz movement, the watch features Timex’s patented Indiglo illumination. It’s available now for $138 at ToddSnyder’s official site and Todd Snyder’s flagship store on Madison Square North in New York.

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