The largest Internet-launched men’s clothing brand, or as it’s more commonly referred to as, Bonobos, yesterday opened their largest guideshop to-date.
The two-story, 4,000 square-foot space in New York City’s Flatiron District is the e-tailer’s 17th brick-and-mortar location since the first opened in 2011.
Responding to customer feedback of wanting to try products on before purchasing, the in-store experience offers customers dedicated guide to help with sizing, fit, and styling.
So what differentiates the guideshop from a dedicated Bonobos outlet? For one, customers won’t have to deal with the hassle of bags when they leave (items ship free in 1-4 days with free returns). Additionally, ‘obos is able to carry a more expansive inventory as well keep cost lowers ensuring higher quality products at lower price points.
“The openings in particular have reaffirmed our belief that customers want to touch and feel the product before purchasing,” according to a Bonobos Guideshop Representative. “Another interesting learning has been that our customer’s don’t miss the instant gratification of walking out with the product – we believe that what we are offering, service, is much more important than stocking inventory in-stores.
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The new guideshop’s top floor is dedicated to business and formalwear including tailored suits, dress shirts, blazers, ties and tuxedos and also features the Groomshop service for wedding parties.
The street level is where you’ll find more casualwear including shirts, denim, chinos, sweaters and knits. as well as Maide by Bonobos golf apparel.
For the launch, Bonobos sourced Vuarnet sunglasses from outposts across the globe becoming the only retailer in the U.S. to carry this vintage brand. They also partnered to create Austin Jeffers x Bonobos exclusive handmade leather travel bags and co-designed Mulo x Bonobos canvas shoes that incorporate floral patterns from Bonobos Summer 2015 collection.
Complimentary appointments can be scheduled by visiting www.bonobos.com/guideshop or by calling 646.869.4933.
Bonobos Guideshop is located at 95 Fifth Avenue at 17th Street in New York City’s Flatiron District.
