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TAG Heuer honors F1 legend Ayrton Senna with two new watches

Driven to Win: TAG Heuer’s New Tribute to Ayrton Senna

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Formula 1 Chronographs
TAG Heuer

With great legacy comes great responsibility, and bearing that in mind across generations, TAG Heuer has recently unveiled two phenomenal new iterations of the Formula 1 Chronographs, honoring the immortal Ayrton Senna. Released during the fervor of the São Paulo Grand Prix, this debut continues a profound collaboration that began at the peak of the legendary driver’s career in 1988. Each luxury watch stands as a stunning presentation of different facets of Senna’s character—one daring and technically driven, the other rooted in timeless performance—while both flawlessly encapsulate TAG Heuer’s 2025 ‘Designed to Win’ ethos, capturing the very spirit of racing excellence.

The 44mm Model represents audacious technical mastery

Formula 1 Chronographs
TAG Heuer

The TAG Heuer Formula 1 Chronograph x Senna 44mm is a dynamic contemporary statement, created from light as a feather, black DLC-coated titanium for a bold yet comfortable presence. Its sunray-brushed black dial is embellished with vivid accents, including a subdial at six o’clock rendered in the vibrant national colors of Brazil and a striking yellow lacquered central seconds hand. A forged carbon bezel, engraved with Senna’s iconic ‘S’ logo, accentuates the skeletonized hands and new geometric indices, elevating both legibility and the overall aesthetic. The tribute culminates in a touching caseback engraving of Senna’s gaze from behind his helmet, while the accompanying yellow rubber strap offers a direct link to his iconic racing livery.

The 43mm limited edition stands as an instant classic

Formula 1 Chronographs
TAG Heuer

The 43mm model presents a more refined homage, limited to only 3,000 pieces. Its centerpiece is the mesmerizing reinterpretation of the iconic S/EL bracelet, a design famously worn by Senna himself, with its ergonomic double-link architecture finished in a combination of polished and brushed steel. The black sunray-brushed dial is regally accented with yellow, green, and red details, while a black aluminum tachymeter bezel engraved with ‘SENNA’ reinforces the connection. This collector’s piece includes an engraved steel caseback and blue-and-yellow packaging, confirming its status as a coveted object of horological and motorsport history.

A definitive statement on racing history

With these two impactful chronographs, TAG Heuer does more than celebrate a racing icon; it translates his passion, his nation’s colors, and his relentless drive into objects of enduring watchmaking excellence. These are timepieces designed to celebrate a spirit which continues to inspire v ictory. For the connoisseur of both haute horology and motorsport history, this dual release is a worthy addition to the pantheon of iconic watches.

Triston Brewer
Triston Brewer
Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!
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