Skip to main content

Straton Watch Co.’s 70s-Inspired Gear Raises More than 1000% of Kickstarter Goal

A number of watch companies have recently taken to crowdfunding to achieve their horological aspirations.

Car and racing enthusiast Kyle Straut launched Straton Watch Co. in 2015 with a goal of being a one-stop shop for all sorts of automotive-inspired accessories. They’ve since sold more than 2,000 watches worldwide through crowdfunding and online sales.

His company’s latest efforts, a combo chronograph/diving watch and a striped weekender bag, have proven wildly popular with over $200,000 raised on a $15,000 goal (yes, that’s more than 1000% of the target).

The Syncro watch is a 20 ATM timepiece available in two case sizes (40 or 44mm), movements (VK64 Meca-Quartz or NE88 Automatic) and bezel choices (checkered or block). Buyers also get their choice of two straps from 11 different designs.

The Straton Weekend Bag will come in two different designs with similar racing heritage inspiration. Striping options include a red/blue or an orange/white in a full leather or leather/canvas mix bag.

Both pay tribute to the 1970s era of racing with bright colors, geometrical shapes, and other oversized features. Straton has other accessories currently available for regular purchase, including gloves that are inspired with a similar rally racing feel and color scheme.

Both pieces have limited options available, but you can back the project here.

Topics
Geoff Nudelman
Former Digital Trends Contributor
Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…
The 5 tweed pieces every man needs in his closet
How to wear tweed, jackets, blazers, and more
man wearing tweed jacket

If you want to add sophistication and elegance to your closet, one of the easiest ways is by adding high-quality materials and fabrics. One of these materials, tweed, is known for its elegant texture that can add a significant touch to your wardrobe. While many will know classic pieces like tweed coats or blazers, there are plenty more pieces that you can add this material to. 

Everyday tweed pieces are easy-to-add pieces that can help make your casual items seem much more expensive than it is. Being sturdy and thick, tweed also gives you the benefit of being a long-lasting material that, with proper care, will last for many seasons. If you’re looking to splurge on timeless items that add to your style, you can’t miss a good tweed piece. 

Read more
Rolex, Patek Philippe, and Audemars Piguet: Inside Ed Sheeran’s watch collection
Ed Sheeran's watch collection features some big names
Ed Sheeran G-SHOCK Subtract watch on his wrist

When it comes to Ed Sheeran's watch collection, renowned names like Rolex, Patek Philippe, and Audemars Piguet take center stage along with the music, reflecting not only his impeccable taste but also his journey through fame and fortune. These prestigious brands have adorned the wrists of connoisseurs, collectors, and celebrities alike, each watch bearing a story of craftsmanship, heritage, and unparalleled sophistication.

We can't talk about Ed Sheeran's watch collection without first mentioning the collaboration between G-SHOCK, John Mayer, and Hodinkee, which led to the G-SHOCK Ref. 6900 – Subtract By Sheeran watch. Crafted in homage to Sheeran's album, "Subtract," the watch draws inspiration from the album's artwork and thematic elements. In a reflection of the album's raw emotion and authenticity, the watch embodies Sheeran's artistic journey through its distinctive design. Featuring a vibrant yellow resin case and strap, the watch exudes a boldness that mirrors the energetic spirit of Subtract.

Read more
7 reasons why your Apple Watch battery life is terrible (and what you should do about it)
Here's why an Apple Watch battery struggles to stay alive and how you could throw it a lifeline
An Apple Watch charging.

Nothing is more frustrating than starting the day with a fully charged Apple Watch and having that watch get down to 15% before you get home from work. The battery life of an Apple Watch is supposed to be 18 hours, but we all know that is a hope and a dream. Between checking your apps and using it as your fitness buddy, it feels like a few hours before you have to throw it on the charger. Here's why an Apple Watch battery struggles to stay alive and how you could throw it a lifeline.

How the battery gets drained when not in use
Your battery works hard even when you aren't using your Apple Watch to check your texts. There are silent stealers of your battery you should know how to deal with.
Features suck battery life
If you like to use GPS to check your route to a place you've been a hundred times or to keep track of your heart rate while watching your favorite show, those actions slowly drain your battery.

Read more