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Ray-Ban Introduces The Revamped General

Winter might not seem the ideal time to upgrade your sunglasses, but the new Ray-Ban launch just might make you change your mind. Even if you’re thinking more about buying a rugged pair of winter boots, the Ray-Ban General could be the shot in your arm your wardrobe needs in the chilly weather.

It’s a reinterpreted take on Ray-Ban’s classic 1987 style 30 years after its debut, and there’s never been a better time to go retro — in a bold and modern way, that is. Add in your pick of either optical or sunglass styles, and you’ve heightened the bold style potential of these sunglasses considerably.

That’s only furthered by the four optical frame color options or eight color options for the sunglasses themselves. These certainly have the chance to be the most eye-catching pair of sunglasses — or glasses — you own.

Related: Zachary Prell Teams with Naadam Cashmere on Winter Capsule

The General updates the brand’s iconic aviator shape with sharper lines and a crisp silhouette featuring a double bridge for eye-catching style (pun intended). The fact that the original silhouette was a tribute to the late, great General Douglas MacArthur is as fitting a  style move if its gets, iconic, military-inspired and definitely classic — all at once.

And the colors are similarly militaristic in nature — snag yours in shades like classic black, military green or a particularly neat copper gold colorway.

It’s a unique and relatively affordable way to upgrade your sunglasses game — under $200 for iconic, updated shades isn’t a bad deal at all. And you can certainly never have enough stylish men’s sunglasses in your rotation, that’s for sure. The even better thing? With a classic, slick pair of sunglasses, you can do just about anything — and wear just about anything.

That goes for a rugged henley, dark denim and a slim bomber jacket on the weekends to a timeless Oxford and a thick-knit sweater this winter. And they’re a perfect match in warmer weather for a slub pocket tee and slim chinos, plus crisp white sneakers — all timeless essentials in their own right.

Of course, you’ll definitely want to keep them handy for spring and summer — they’re your new warm-weather (and year-round) sunglasses.

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Beau Hayhoe
Beau Hayhoe is a freelance men's style writer, consultant and PR pro based in Brooklyn. Beau's menswear and gear writing has…
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