Skip to main content

Ray-Ban Introduces The Revamped General

Winter might not seem the ideal time to upgrade your sunglasses, but the new Ray-Ban launch just might make you change your mind. Even if you’re thinking more about buying a rugged pair of winter boots, the Ray-Ban General could be the shot in your arm your wardrobe needs in the chilly weather.

It’s a reinterpreted take on Ray-Ban’s classic 1987 style 30 years after its debut, and there’s never been a better time to go retro — in a bold and modern way, that is. Add in your pick of either optical or sunglass styles, and you’ve heightened the bold style potential of these sunglasses considerably.

That’s only furthered by the four optical frame color options or eight color options for the sunglasses themselves. These certainly have the chance to be the most eye-catching pair of sunglasses — or glasses — you own.

Related: Zachary Prell Teams with Naadam Cashmere on Winter Capsule

The General updates the brand’s iconic aviator shape with sharper lines and a crisp silhouette featuring a double bridge for eye-catching style (pun intended). The fact that the original silhouette was a tribute to the late, great General Douglas MacArthur is as fitting a  style move if its gets, iconic, military-inspired and definitely classic — all at once.

And the colors are similarly militaristic in nature — snag yours in shades like classic black, military green or a particularly neat copper gold colorway.

It’s a unique and relatively affordable way to upgrade your sunglasses game — under $200 for iconic, updated shades isn’t a bad deal at all. And you can certainly never have enough stylish men’s sunglasses in your rotation, that’s for sure. The even better thing? With a classic, slick pair of sunglasses, you can do just about anything — and wear just about anything.

That goes for a rugged henley, dark denim and a slim bomber jacket on the weekends to a timeless Oxford and a thick-knit sweater this winter. And they’re a perfect match in warmer weather for a slub pocket tee and slim chinos, plus crisp white sneakers — all timeless essentials in their own right.

Of course, you’ll definitely want to keep them handy for spring and summer — they’re your new warm-weather (and year-round) sunglasses.

Beau Hayhoe
Beau Hayhoe is a freelance men's style writer, consultant and PR pro based in Brooklyn. Beau's menswear and gear writing has…
Best G-Shock Prime Day deals: As low as $50
G-SHOCK MTG-B3000PRB1 'Aurora Oval' Limited Edition

Prime Day is over for another year, but there are still some excellent watch deals around if you haven't got round to buying yourself a new watch yet. Right now, we're focusing on the best G-Shock Prime Day deals which remain. There are some great discounts around on the already highly affordable brand so you can enjoy some deep discounts in no time. These deals could end at any moment given Prime Day is over so don't delay if you see one that you love. These G-Shock deals won't be around forever so take a look at what's there and read up on our buying advice below.
The best G-Shock Prime Day deal
Casio G-Shock GWM5610 -- $103, was $150

Casio's G-Shock is a brand that's known for its durability, and the Casio G-Shock GWM5610 is an excellent example of what you can expect from its digital watches. It's an extremely tough watch because its shock-resistant design provides protection against all sorts of impact and vibration, and it also has 20-bar water resistance so you can wear it during swimming, surfing, jet skiing -- even just while taking a shower. G-Shock EL Backlight is also present, allowing you to see the watch face even in complete darkness. The Casio G-Shock GWM5610 is solar-powered, allowing it to convert even the faintest of light into energy that will keep it running without the need to replace batteries.

Read more
Best Timex Prime Day deals: starting at $38
Timex x The James Brand watch

While Prime Day might officially be over, there are still some great watch deals going on right now. While the deals may be lowering in number, there's still a chance to save big on some awesome affordable watches from Timex. These Timex watch deals are varied and delightful. Besides rounding up all the best deals, we've also taken the time to think about what you should consider when choosing a Timex watch, so you know exactly what will be best for your needs and situation. Here's what's out there but be quick as deals will end soon!
Best Timex Prime Day Deal
Timex Men's Weekender 40mm -- $38, was $65

The Timex Weekender is a wristwatch with a classic design, featuring a 40mm brass case with mineral glass crystal and a silver-tone finish, and an adjustable genuine leather strap. The watch features the brand's Indiglo light-up dial, and it's water resistant to depths of up to 100 feet. The Timex Weekender isn't designed to be worn for swimming, but it will be able to withstand splashes of water or brief immersion, so it's an excellent watch for weekend trips to the beachfront or pool parties. It's also pretty durable, so you don't have to be extra careful with your movements while you're wearing this watch.

Read more
Best Casio Prime Day deals: Cheap digital watches for $30
Casio G Shock MRG-G2000GA Gassan

While Prime Day is now over for another year, there are still some great watch deals around if you missed out on the main sales events. Numbers may be waning but there are some sweet bargains to chase still. We've rounded up all the best Casio Prime Day deals so you can save even more on the already highly affordable watch brand. It's perfect for a first watch or something a little retro. Besides picking out all the deals, we've also spent some time offering up what to consider when choosing a Casio watch too. Here's all you need to know but be fast as these deals will end very soon.
Best Casio Prime Day deal
Casio AE1200WH Series digital watch -- $30, was $43

The Casio AE1200WH Series digital watch is relatively affordable, but it's packed with features that you would appreciate on your wrist watch. It has a world time function that will let you check the time in 48 cities across 31 time zones, which will be very helpful for those who are working with colleagues spread across the globe. The watch will let you set up to five alarms, either on a daily basis or a one-time alert, and you can also activate an hourly time signal if you need to know whenever a new hour starts. The Casio AE1200WH Series digital watch is also water resistant to depths of up to 100 meters, so it's fine to wear while swimming and it won't be damaged by sudden rainfall, and its battery can last up to 10 years before requiring a replacement.

Read more