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Casio launches two pink G-shock models to fight breast cancer

Check out these new pink G-shock models from Casio

G-shock pink
Casio / Casio

Is there anything better than a new watch? How about a new watch that donates to a good cause? Since October is breast cancer awareness month, Casio has launched two different pink models—the GMD-S5610PK-4 and DW-5600PK-1—into the market to help raise awareness of this disease.

Some 5% of profits that are made from the sales of the DW-5600PK-1 and GMD-S5610PK-4 will be donated to the J.POSH non-profit organization. Besides that, Casio America, the main organization behind these watches, will wire $20,000 to the Breast Cancer Research Foundation, even if the two models don’t make enough sales.

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Measuring 45.7 x 40.5 x 11.9 millimeters, the GMD-S5610PK-4 is fitted with pink bio-based resin straps for a more sturdy fit.

It’s also worthwhile to mention that this Casio watch also comes with a bio-based resin bezel for housing the pink-tinted dial. Speaking of which, the dial has large digits that are readable from different positions and angles. Apart from that, it is equipped with a seconds countdown timer, a 24-hour countdown timer, and a minute countdown timer for precise timekeeping and accuracy.

In terms of durability, the GMD-S5610PK-4 is characterized by a mineral glass top casing, a 200-M water-resistant build, and a shock-resistant casing.

Unlike the GMD-S5610PK-4, the DW-5600 PK-1 has a black color with some pink shades. It is also bigger than its counterpart — it is 45.7 x 40.5 x 11.9 mm.

For starters, the GMD-S5610PK-4 retails at around $125, while the G-shock DW-5600 PK-1 costs $85.

Both watch models are available on the official Casio website. However, due to high demand, they might be sold out in some regions.

Nathan S.R
Former Digital Trends Contributor
Nathan has devoted his life to collecting watches, studying horology, reviewing watches, and writing about timepieces. As a… Read Full Bio
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