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Casio launches two pink G-shock models to fight breast cancer

Check out these new pink G-shock models from Casio

G-shock pink
Casio / Casio

Is there anything better than a new watch? How about a new watch that donates to a good cause? Since October is breast cancer awareness month, Casio has launched two different pink models—the GMD-S5610PK-4 and DW-5600PK-1—into the market to help raise awareness of this disease.

Some 5% of profits that are made from the sales of the DW-5600PK-1 and GMD-S5610PK-4 will be donated to the J.POSH non-profit organization. Besides that, Casio America, the main organization behind these watches, will wire $20,000 to the Breast Cancer Research Foundation, even if the two models don’t make enough sales.

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Measuring 45.7 x 40.5 x 11.9 millimeters, the GMD-S5610PK-4 is fitted with pink bio-based resin straps for a more sturdy fit.

It’s also worthwhile to mention that this Casio watch also comes with a bio-based resin bezel for housing the pink-tinted dial. Speaking of which, the dial has large digits that are readable from different positions and angles. Apart from that, it is equipped with a seconds countdown timer, a 24-hour countdown timer, and a minute countdown timer for precise timekeeping and accuracy.

In terms of durability, the GMD-S5610PK-4 is characterized by a mineral glass top casing, a 200-M water-resistant build, and a shock-resistant casing.

Unlike the GMD-S5610PK-4, the DW-5600 PK-1 has a black color with some pink shades. It is also bigger than its counterpart — it is 45.7 x 40.5 x 11.9 mm.

For starters, the GMD-S5610PK-4 retails at around $125, while the G-shock DW-5600 PK-1 costs $85.

Both watch models are available on the official Casio website. However, due to high demand, they might be sold out in some regions.

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Nathan S.R
Former Digital Trends Contributor
Nathan has devoted his life to collecting watches, studying horology, reviewing watches, and writing about timepieces. As a…
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