There are many things that NYC does in the menswear space. Two of the top are streetwear and supporting NYC local brands. While you can get some fantastic suits in the city, streetwear in New York is a style unlike anything you will find elsewhere. It is cultivated by the neighborhoods in which it is born, and the color black is more than a compliment, but a dominating force. Koio is a local to the city and launched the Primo sneaker during its Bowery pop-up in 2015. The sneaker cut like a boot was a hit and stayed as a mainstay until 2020. Now, after five years of customers clamoring for more, it returns better than ever in Koio x Rose Anvil collaboration.
The Primo was already a well-built sneaker, but replacing every internal synthetic component with leather significantly elevates the craftsmanship. Using untreated Vachetta leather means the shoe doesn’t just look good out of the box but it continues to improve over time. – Weston Kay, Rose Anvil
The Return of the Primo
The newest drop combines the style of the original with a new versatile color. And carrying the Rose Anvil name, who cuts open shoes on their YouTube, you can bet they have perfected it inside and out.
“Reintroducing the Primo for our ten-year anniversary is incredibly meaningful,” said Johannes Quodt, Co-founder of Koio. “It was the shoe that launched the brand, so bringing it back with Rose Anvil’s technical rigor felt like the right way to honor its legacy. The Vachetta leather will age beautifully, making this one of the most personal and character-rich versions we’ve ever created.”
This is the perfect shoe for everyday navigation of the city, and we would bet Rose Anvil won’t be cutting this one open anytime soon.
