The Manual may earn a commission when you buy through links on our site.

Celebrate Jose Cuervo’s 222nd Birthday with Matching Apparel and Tequila

By Jahla Seppanen February 14, 2017

Carlos Campos x Jose Cuervo @Leandro Justen, Jose Cuervo's 222nd — Image used with permission by copyright holder

Finally, clothing as wild and delicious as tequila.

Latin American fashion designer Carlos Campos is not taking Jose Cuervo’s 222^nd Birthday of Jose Cuervo lightly. And why should he; this is a serious celebration, people.

In commemoration of Jose Cuervor‘s anniversary, the Hungarian Campos was enlisted to team up with Spanish artist Ricardo Cavolo to launch a limited-edition, three-piece capsule of everyday wear.

Yes, tequila-inspired menswear. Que viva!

Carlos Campos x Jose Cuervo @Leandro Justen — Image used with permission by copyright holder

Each piece fuses illustrations done by Cavolo for Jose Cuervo’s exclusive 222 bottle series, reenacting key periods in the tequila’s history. The drawings are characterized by bold colors, magical characters, and folkloric tones. (Think sailor tats meets tarot cards meets Where the Wild Things Are.)

The four Cavolo illustrations created for the bottle series are Heart, Devil, Lady, and Music. Heart represents the beginning, when in 1795 the King of Spain granted Jose Antonio de Cuervo the first royal concession ever to produce tequila commercially. Devil comes next, when Cuervo tequila first crossed the border to the U.S in 1873 and was dubbed Agua Del Diablo or “Devil’s water” and few Americans dared to drink it. If you’ve ever had a night of tequila drinking you may think of the beverage in a similar light.

Cuervo x Cavolo x Campos Capsule — Image used with permission by copyright holder

Next is Lady, since during the tumultuous years following Mexico’s revolution, Jose Cuervo broke social convention by anointing a woman, Ana Gonzalez-Rubio y de la Torre, as the head of the entire company. And lastly, Music, since Jose Cuervo has inspired artists such as the Rolling Stones and their legendary 1972 Tequila Sunrise Tour, plus countless agave-inspired anthems.

This bottle artwork was applied to areas of the clothing within the Cuervo x Cavolo x Campos Capsule. Overall modern cuts get a jolt of vivid expressionism, Campos recently finished debuting his collection at New York Men’s Fashion Week, in a show that carried a classic American vibe with a Latin twist.

Photos courtesy Jose Cuervo

Topics

Food & Drink

Former Digital Trends Contributor

Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…

Fashion & Style

Ready for a comeback? PUMA’s Easy Rider is back

Easy Rider Sneakers

With many sneakers coming back in recent seasons, PUMA is getting ready to blow them all out of the water. Once again, one of the company’s staple sneaker designs is ready to grace shelves and give us the true retro sneaker. While still iconic and recognizable, there’s no doubt that PUMA’s Easy Rider sneaker was the beginning of a new era for the casual sneaker, and to many regarded as one of the first of its kind.

Fashion & Style

This new Cartier watch tells time backwards

Turn back time with the new Santos

Cartier Rewind on wrist

Wristwatches may be distinctly masculine pieces of hardware now, thanks to some very popular people in pop culture and in our own history adopting them. British super spy James Bond, movie stars, and athletes are the people we look up to who wear watches that catch our eye. Soldiers, cops, firefighters, and first responders wear watches they trust to ensure they can save lives. Pilots and divers created an entire industry around watches specifically designed for their vocations. And the very first pilot's watch was none other than a Cartier watch.

Alberto Santos-Dumont was a pioneer in the flight world and was one of the first people on Earth to achieve air travel. He was a competitor of the Wright Brothers, and, depending on the source, he preceded them in flight. In any case, the French celebrity went to Louis Cartier, another pioneer of his craft, and procured a square timekeeper meant for the wrist. The Cartier Santos Dumont was born. Over a century later, Cartier attended Watches and Wonders and presented the newest in the line of Santos watches, one that reverses time.
The Rewind tells time backwards

Fashion & Style

You can’t get these SNXS-inspired Seiko watches in the U.S. (yet)

Seiko SNXS is back with 3 new watches

Seiko 5 Sports SNXS Series watches

Throwing it back to the early days of Seiko, the latest edition to the Seiko 5 Sports lineup pays homage to a beloved icon of the brand: the Seiko SNXS. However, this time, it's a modern interpretation, and fans will love it. The SRPK series features the SPRK87 with a blue dial, the SRPK89 in black, and the SRPK91 in ivory. Despite the seemingly basic colors and simple design, these new pieces breathe new life into the original. These new watches are all about the classic Seiko design elements that fans of the brand appreciate, with some modern features like 100-meter water resistance that bring it into this year.
Seiko SNXS has officially returned

Seiko made history in 1963 when they introduced the Sportsmatic 5, Japan's first automatic day-date. The Seiko 5 quickly shot up in popularity as it was crafted with a stainless steel case and bracelet, had water and shock resistance, and featured tons of practical functions while still being affordable. It debuted during the 1964 Tokyo Olympics, meaning it was put on the map globally (pun intended), and by 1966, Seiko 5 exports surpassed the collective output of automatic watches from Switzerland.