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Gray by Day, Bright by Night

By Stefan Doyno Published August 6, 2021

Every season Naked & Famous’ Brandon Svarc (the Dominique Ansel of denim) releases fun, exciting and innovative jeans that you never even thought could exist. From scratch and sniff pants (do you prefer raspberry or mint?) to color changing jeans to a pair of very heavy jeans (32 ounces – the heaviest in the world). This season is for skateboarders, and those who love to walk in the dark.

Reflective denim. It’s gray by day, bright by night.

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Brandon Svarc and his team has taken denim to a whole new level by baking tiny pieces of reflective material into the wash – but don’t worry, while they wont break, they will still break-in like your favorite pair.

The entire jean reflects light due to a coating of thousands of micro glasslike beads that reflect light back to the source. So that means if you’re biking at night and a car is headed your way, you’re pants are gonna glow. Perfect for nighttime biking, skateboarding, or just for looking really cool in any Instagram photo after 6PM.

The denim itself is top notch, it’s from Japan and was created specially for the Montreal-based brand. It had a bit of stretch to it so you will still be able to jump around.

Think about it, you can now ditch that orange reflective vest you’re always jogging around it. Yikes.

The brand has also released a short film that demonstrates how these bad boys work.

These Weird Guy’s are Available at Barney’s this fall, and to check out the brands other crazy styles, or to stay a head of the curve and see what’s to come, check out Naked & Famous’ official website here.

Former Digital Trends Contributor

Stefan Doyno is a native New Yorker who grew up on the Upper East Side before moving to Westchester. He is a graduate of the…

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