Skip to main content

‘Yellowstone’ actor Cole Hauser drops his first Lucky Brand collection

Rip shows a love for the American West in collection

By Mark D McKee Published October 21, 2024

Lucky Brand

Cole Hauser has been in Hollywood for a long time. You most likely know him as Rip, the unshakable right hand of John Dutton (Kevin Costner) in Yellowstone. But that is merely the latest in a long line of exceptional performances in films like Good Will Hunting, Tears of the Sun, Olympus has Fallen, A Good Day to Die Hard, and Pitch Black, not to mention the underrated performances in 2 Fast 2 Furious (easily the best part of that film) and Paparazzi (the movie you probably haven’t heard of but NEED to see).

But that is only the beginning of Hauser’s talent, as he has used his rising star to pursue other entrepreneurial goals. Free Reign coffee is one of the more well-known, along with Lazy K Bar Whiskey. Now, he adds clothing designer to his ever-expanding resume as he drops a new collection with Lucky Brand following the signing of a deal to become the face of the brand late last year.

Recommended Videos

Inspired by his love of the West

Lucky Brand

Lucky Brand is one of the premier names in clothing, and Hauser adds his 20-piece collection in a line that embodies everything the American West has to offer: freedom, hard work, and a utilitarian feel far from the city center. There is a very good reason why he became so beloved as Rip; he seems to be similar to the character in his love of the American West.

“I’ve been a fan of Lucky Brand since 1990,” said Hauser. “I firmly believe that what you wear should tell a story about who you are. That’s the spirit behind every piece in this collection. I wanted to reflect the grit and authenticity of the American West but also offer modern versatility for everyday use.”

Cole Hauser x Lucky Brand

Editor

Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…

Topics

Fashion & Style

Amberjack’s Axis sneaker delivers premium-leather comfort at a fraction of luxury sneaker pricing

Amberjack The Axis: $185 Portugal-made sneaker with full-grain leather upper, athletic EVA outsole, and arch support engineered for all-day wear.

Amberjack The Axis sneaker

This post is brought to you in paid partnership with Amberjack.

Amberjack's Axis sneaker is here and it's been quietly building a following in the dress-casual sneaker category for a good reason. At $185, it sits at a price point that genuinely undercuts the comparable luxury options. With premium build, value, and proprietary comfort tech, the Axis changes what a daily-wear shoe looks and feels like and delivers a wear experience that mass-market $100 sneakers and $400 designer pairs both struggle to replicate.

Fashion & Style

The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one

Building a suit wardrobe starts with the brands you can trust

Men's Wearhouse Custom

Look, starting a wardrobe is difficult. You have to decide what kind of man you want to be. What kind of message do you want to send? What kind of budget do you want to use? And how often you want to go back to the drawing board. What kind of man do you want to be? Sounds heavy. Sounds dramatic. Maybe because, in some ways, it is. So much of what people initially believe about you remains in their subconscious long after they get to know you. So what you wear is important. The message you want to send is one of being put together, attentive to details, or it is the opposite. Laid back and unbothered. The budget is also integral to the wardrobe you build. High quality comes with high prices. However, it comes with longevity, so it means you don't have to replace it as often, saving money in the long run. So, what kind of man do you want to be? Hopefully one that wears men's suits.

No matter what man, message, budget, or shopping frequency you choose, a good suit wardrobe will need to be a part of it. So, where do you go? How do you start? Here are the five brands to trust to get started. No Tom Ford, Brioni, giant fashion houses here. These are the five suits for the man starting out. And one for the man aspiring to the next step. The first four, you can grab your first quality suit for around the $1,000 mark. The aspirational one will be your first custom, so it will be a bit more.

Fashion & Style

Longines refreshes its cult-favorite central power reserve in light blue

The Swiss watch company is giving the Conquest Heritage Central Power Reserve some new dial and bracelet options.

Wristwatch, Arm, Dial

Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own archives, it's got real history to draw on. The Conquest Heritage Central Power Reserve is a good example.

The Conquest line dates to 1954 — the first Longines collection to have its name trademarked with the Swiss IP office. And in 1959, one Conquest model introduced the complication this watch is built around: a power reserve indicator planted dead center on the dial. For 2026, Longines has given the modern revival a light refresh: a new light-blue opaline dial and (for the first time on this model) a stainless-steel bracelet alongside the returning dark leather strap.