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Clothes to Fly in: Uniforms for the Dedicated

By Jodie Kharas Published July 9, 2013

Is it just me or does the idea of eco-friendly clothing conjure images of knee-length, rainbow coloured hemp hoodies? Shudder. Fortunately, Swedish brand Uniforms for the Dedicated hasn’t just lifted that stigma; they’ve whacked it into oblivion, hopefully into the realm of never to be seen again, with their incredibly wearable, environmentally sympathetic menswear brand.

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Since the brand was founded in 2007 by a group of artists, they have endeavoured to develop both their attention to sartorial detail and sustainable approach. As oppose to fast, trend-lead fashion, each piece is designed as a long-term product for the casual gentleman who values style and comfort in equal measures.

The spring/summer 2013 collection ‘The listener’ is inspired by the integral role of storytelling within fashion. Consequently, the design team buddied up with Surrealist artist Antonio Lourenco and modern circus folk Eos, Aaron and Valia to create the collection film, which forces the watcher to slow down, listen and acknowledge what is going on within and around ourselves, as the collection-clad guys perform impressive acrobatics in slow-mo. The result is bizarrely operatic, a little therapeutic and well, awesome.

Throughout the collection, sharp, easy and wearable silhouettes are fused with unique fabric choices. The Manual loves the chambray shirt and the sheer volume of smart/casual shorts on offer. Go fourth and back-flip in these smart summer threads.

Former Digital Trends Contributor

Jodie Kharas is a style, art and culture writer who lives in London. She has contributed to the online platforms of POP…

Fashion & Style

Christopher Nolan and Hamilton made a bronze watch fit for The Odyssey

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Wristwatch, Arm, Body Part

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Since the film is set in the Bronze Age, it's pretty unlikely that anybody was wearing a wristwatch. For us in the modern age, though, the new watch's 42mm case is bronze (it'll develop its own patina over time). The black dial looks like Odysseus's helmet; there are a pair of sword-shaped hands in bronze, and the 12 o'clock index is modeled on a rivet from the scabbard. You get the idea. Meanwhile, the titanium case back is engraved with the helmet and Nolan's signature.

Fashion & Style

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Wristwatch, Arm, Body Part

VERO Watches is built to find the man who embraces his lineage. I am not talking about his nationality. I am not talking about his race or his heritage. I am talking about the lineage that brought us from the caves and the frontier to the more civilized and modernized world we recognize today. These are watches for explorers. These are watches for the man who ditches the cubicle and the office. The boardroom is a prison for our adventurous spirit, and VERO figured that out and is creating watches to help the man disappear from that existence to reclaim his place in the wilderness. Now that the dramatic part is over, I can tell you about the new drop featuring one of our favorite characters from our childhood, Smokey the Bear. The new VERO Smokey Bear Blue Skies is set up to remind all of us of one single truth.

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Fashion & Style

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Wristwatch, Arm, Body Part

My first horological crushes were glamorous European supermodels with names like Cartier, Audemars Piguet, and Patek Philippe. As my tastes matured, the Far East captured my fancy when I discovered the restrained elegance of Naoya Hida, Grand Seiko, and Hajime Asaoka. But every rambling heart eventually finds its way home. Now, a seasoned chronophile, I'm head over heels for all-American beauties.

I sat down with American horology hero Cameron Weiss to learn about the history of Yankee watchmaking. After cutting his teeth at Audemars Piguet and Vacheron Constantin, Cameron founded Weiss Watch Company, a trailblazer in the revival of American mechanical watchmaking. Cameron also hosts two of the internet’s most entertaining watch podcasts: Watch & Listen and The Watchmaker’s Workshop.