Denim is back. Not since the mid to late 2000s has fashion’s most utilitarian fabric had a greater impact on the designer runways to the street. But how times have changed. Where the latest news in denim used to be about one wash or one cut for the season, this spring brands are offering an assortment of washes, vintage inspirations from the 50’s to 70’s, and silhouettes all simultaneously ripe for the picking.
So how best to approach the season’s most important trend? Start with the color blue, for one, because nothing looks fresher right now than a medium to light blue denim jacket or jean mixed in with the rest of your outfits. When the trend is this strong, it’s also worth going back to the brands that do it best. Nudie Jeans’s collection, inspired by Marlon Brando, James Dean and other young rebels from the 50’s synonymous with denim, includes, we think, the best organic selvedge updates in the market, as well as an underrated sophistication to their new shapes and fits. Meanwhile if it’s a faded wash or super soft feel you’re after, consider Citizens of Humanity, or, for something a little more studied, Acne Studios.
The most important thing to keep in mind is your individual style. The right piece should elevate your individuality and bring something different to your existing wardrobe, so aim for the pieces that have some intrinsic character to their look and weave. Here, 10 brands to set you on the right path to looking sharper in denim.