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Bad Bunny uses the biggest stage in the world for a huge adidas launch

The BadBo 1.0 launches at the Super Bowl

By Mark D McKee Published February 9, 2026

Clothing, Glove, Adult — Getty Images

The Super Bowl Halftime Show is one of the world’s largest stages for any industry. While music has the Grammys, which is technically their biggest night, the Halftime Show could arguably be considered music’s Super Bowl as well. It is one of the biggest announcements of the year for the industry: who will headline the Super Bowl Halftime Show? This year, Bad Bunny was tapped to give the performance to entertain millions. However, in addition to using the opportunity to honor Puerto Rico and put them center stage, he also took the chance to unveil his newest drop.

He wore his brand-new all-white adidas BadBo 1.0.

Refusing to be boxed in

These sweet new kicks feature nubuck and hairy teasel suede uppers, an EVA midsole, and translucent rubber outsole. The BadBo 1.0 lies at the crossroads of premium materials and experimental design. At the heart of the shoe sits the new BadBo signature logo. Bad Bunny is a man who refuses to be boxed in and wants to inspire others to never live on someone else’s terms, but to define themselves through their own expression.

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The BadBo 1.0 in white embodies this philosophy through the lens of intelligent adidas design, crafting the bold silhouette we all wish to strive for. The all-white colorway serves as a fresh start and a blank canvas for those ready to define themselves on their own terms. These are the perfect base for an outfit designed to show your most expressive self, whether you are performing in front of millions or simply running errands in town.

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Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…

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