Athletic brand Ten Thousand announces restock of popular Foundation Shorts and new partnership with Equinox

athletic brand ten thousand announces restock of popular foundation shorts and new partnership with equinox 4
When men’s athletic wear brand Ten Thousand launched their signature Foundation Shorts last October, they did so with a simple, yet lofty, goal in mind: to create the best training shorts on the market. Within just three weeks, they’d completely sold through their stock and established a five month waiting list for their shorts.

Ten-2

Now, the wait is over, and Ten Thousand is set to launch both a restock of their athletic wear products and an exclusive partnership with fitness brand Equinox.

“It’s been amazing and humbling to see how our customers have responded to our product. Since the first launch, we’ve been working really hard and really quickly to ensure that everyone can get their hands on our Foundation Shorts,” starts Keith Nowak, co-founder and CEO of Ten Thousand.

Ten-3

Nowak credits the shorts’ versatility for their popularity. As opposed to other traditional athletic brands’ training shorts, Ten Thousand’s Foundation Shorts are completely customizable—customers can choose both the placement of the end-seam and whether or not to include a liner. This specificity, plus fabric that moves and breathes with the athlete, makes for a design that feels highly individualized.

Related: New Athletic Apparel Brand Offers Trial Run of Latest Product

It’s this personalization and innovative construction that first attracted Equinox to Ten Thousand.

“Equinox is determined to create the best overall fitness experience for their clients and so are we,” states Nowak.

“They bring a certain level of sophistication to fitness that we aspire to,” he continues. “It’s not just about functionality, but about the look and the feel, how the customer interacts with the product. It’s about creating an experience that is simple, refined and focused.”

The partnership, which will coincide with the May 31 launch of the brand’s restock, will see Equinox taking on the role as Ten Thousand’s exclusive offline retail partner. The brand’s Foundation Shorts will be available in 11 clubs across the United States in major urban areas such as LA, New York City, Chicago and Miami.

To find out more information, and to snag a spot on the pre-sale list, go here.

Grooming

Hawthorne Grooming Brand Uses an Algorithm to Make Your Own Customized Grooming Essentials

We went through the process from start to finish to get a feel for the customization system.
Culture

Workout Gear and Accessories to Keep You Rocking that New Year’s Fitness Resolution

Follow through on your New Year's resolution to (finally) get fit by checking out our round-up of all the best at-home workout gear.
Living

Ignite Your Workout With James Harden’s Fitness Picks From Amazon Sports

From wireless headphone, to jump ropes to foam rollers, James Harden's exercise essentials include everything you need for a high-level workout.
Culture

The Best Resistance Bands for Every Kind of Workout

Not all of us have room for an extensive home gym set-up, in which case you want to invest in versatile and compact pieces, such as resistance bands.
Fashion & Style

What to Wear to a New Year’s Eve Party

These picks are sharp, tailored, and ready to ring in the new year
Fashion & Style

Nike and Adidas Are Holding Massive Holiday Clearance Sales This Week

Nike and Adidas are hosting online sales with savings up to 50 percent off after the holidays.
Fashion & Style

Top Guns: The Best Men’s Bomber Jackets to Buy Right Now

All you need now is a pair of aviators.
Fashion & Style

Our Top Picks for the Perfect Lounge Pants for a Winter Weekend

Lounge pants are great for doing nothing and taking the chill off of Netflix and Chill.
Fashion & Style

Why Your Next Pair of Boots Should Be Nicks Boots

Pick your favorite style, get a custom fit, and then get to work.
Fashion & Style

Tracksmith’s ‘No Days Off’ Line Makes Running in Winter Warm

This apparel makes it fun to run outside in the snow ... which is insane.
Fashion & Style

How to Wear a Suit: Unspoken Rules and 3 Styles You Need to Know

Knowing how to wear a suit the right way is hard, especially if you didn't grow up with a silver spoon or a personal stylist. Here's our cheat sheet to suiting rules you probably don't know.
Fashion & Style

There’s No Suit Like a Snowsuit: 8 Best Snowsuits for Conquering the Cold

Because ski season coincides with January sale season at many retailers, if you see a suit you like in your size and favorite color, grab it before it’s gone.
Fashion & Style

Blaze a Stylish Trail with these Standout Men’s Blazers

These are the best blazers you can find right now. And they're not just blue!
Fashion & Style

The Converse Chuck 70 Gore-Tex Collection Keeps Style In and Water Out

You get all the original style of the classic Chuck with the added benefit of being waterproof.