Athletic brand Ten Thousand announces restock of popular Foundation Shorts and new partnership with Equinox

athletic brand ten thousand announces restock of popular foundation shorts and new partnership with equinox 4
When men’s athletic wear brand Ten Thousand launched their signature Foundation Shorts last October, they did so with a simple, yet lofty, goal in mind: to create the best training shorts on the market. Within just three weeks, they’d completely sold through their stock and established a five month waiting list for their shorts.

Ten-2

Now, the wait is over, and Ten Thousand is set to launch both a restock of their athletic wear products and an exclusive partnership with fitness brand Equinox.

“It’s been amazing and humbling to see how our customers have responded to our product. Since the first launch, we’ve been working really hard and really quickly to ensure that everyone can get their hands on our Foundation Shorts,” starts Keith Nowak, co-founder and CEO of Ten Thousand.

Ten-3

Nowak credits the shorts’ versatility for their popularity. As opposed to other traditional athletic brands’ training shorts, Ten Thousand’s Foundation Shorts are completely customizable—customers can choose both the placement of the end-seam and whether or not to include a liner. This specificity, plus fabric that moves and breathes with the athlete, makes for a design that feels highly individualized.

Related: New Athletic Apparel Brand Offers Trial Run of Latest Product

It’s this personalization and innovative construction that first attracted Equinox to Ten Thousand.

“Equinox is determined to create the best overall fitness experience for their clients and so are we,” states Nowak.

“They bring a certain level of sophistication to fitness that we aspire to,” he continues. “It’s not just about functionality, but about the look and the feel, how the customer interacts with the product. It’s about creating an experience that is simple, refined and focused.”

The partnership, which will coincide with the May 31 launch of the brand’s restock, will see Equinox taking on the role as Ten Thousand’s exclusive offline retail partner. The brand’s Foundation Shorts will be available in 11 clubs across the United States in major urban areas such as LA, New York City, Chicago and Miami.

To find out more information, and to snag a spot on the pre-sale list, go here.

Travel

Ecuador Travel Guide: What to Know Before You Go

We've got tips for everything from navigating your way around the country to what kinds of food to expect.
Travel

Traveling Alone Can Be an Unforgettable Adventure with Contiki Tours

Ever wanted to climb a volcano and make chocolate in the same trip? Check out Contiki Tours and their curated trip to Ecuador.
Food & Drink

What Is Baijiu: 4 Brands to Try Right Now

Baijiu is one of the most-consumed spirts in the world. It's time to learn why.
Food & Drink

Lucky Lips is the Newest Extra Añejo Tequila from Suerte

We can only assume that the name comes from the fact that, if you are able to try the spirit, your lips are indeed going to be quite lucky.
Fashion & Style

Must-Have Winter Accessories to Get You Through this Year’s Cold Season

If you're warm, you're ready for the frigid days ahead.
Fashion & Style

Strike the Perfect Balance With the Best Yoga Pants for Men

Keep your chi centered and your goods comfortable with the best yoga pants for men — no matter the position.
Fashion & Style

The Snow Peak Pendleton Wool Blanket Is Camp Comfort Done Right

One of our favorite outdoor outfitters meets our favorite blanket maker in one killer collab.
Fashion & Style

Transition from Fall to Winter Seamlessly with These Stylish Shirt Jackets

With an aesthetic that draws inspiration from early 20th century work and soldier wear, this garment is cozy, strong, and resistant to the wear and tear of the everyday.
Fashion & Style

10 Best Men’s Watches Under $500

You don't have to break the bank to own an awesome timepiece.
Fashion & Style

Shop the Hottest Men’s Thermal Shirts Before It’s Too Cold

Thermal shirts are the best casual basic to throw on during a weekend at home.
Fashion & Style

Say Goodbye to Down with the United By Blue Bison Puffer Jacket

Bison fiber is also remarkable for its laundry list of benefits — it regulates temperature, it’s hypoallergenic, and it’s actually warm when wet. 
Fashion & Style

The Best Work Pants for Men That Are Both Sturdy and Stylish

Work pants aren't just for the outdoorsman, but if that happens to be you? All the better.
Fashion & Style

Snow Doesn’t Stand a Chance Against the Best Winter Boots for Men

Brands big and small, expected and unexpected — we’ve got you covered.
Fashion & Style

The Best Men’s Parkas for Braving the Cold

The parka is the undisputed heavy hitter of any winter outerwear lineup.