Skip to main content

2 Fashion Titans Launch Spring’s Must-Have Sunglasses

A.P.C. x Persol
A.P.C. x Persol

Think of the coolest pair of jeans in your wardrobe — and now, think of the coolest pair of sunglasses on your wish list. What if those two menswear staples actually came together in one of the sharpest sunglasses collaborations yet? As uncanny as it might sound, that’s the thinking behind the A.P.C. x Persol collaboration, which might have just produced your new favorite sunglasses for spring (and beyond).

The new partnership plays off the timeless sense of cool both brands have long been known for across the globe. A.P.C. signature denim and minimal basics are worn by cool creatives, and Persol has a knack for making some of the most legendary sunglasses on the planet — shades worn by icons of the stage and screen, to boot (Steve McQueen’s shades of choice time and again? Persol).

A.P.C. x Persol
A.P.C. x Persol

“We are two brands granting as much importance to beauty and craft as to simple functionality,” Niels van Geet, Persol Brand Director, writes in a press release.

So, how do denim and sunglasses go together? It’s simple, really. To us, the right pair of jeans calls for the right pair of shades. What better way to pair inky blue, expertly tapered denim than the A.P.C. x Persol Sunglasses?

Bold yet refined, classic yet modern, the collaboration updates the classic 649 silhouette with an acetate finish that suits every man’s wardrobe (at least, that’s what we think).

After all, Persol was the brand of choice for the style cognoscenti– and A.P.C. seems to have carved out that same niche for denim lovers. Just look at how cool A.P.C. founder Jean Touitou looks in these frames.

A.P.C. x Persol
A.P.C. x Persol

If you’ve been searching for that go-anywhere pair of sunglasses for your next spring wedding, happy hour, or getaway — invest in these long-lasting sunglasses from two industry titans.

For more information, visit www.apc-us.com

Editors' Recommendations

Beau Hayhoe
Beau Hayhoe is a freelance men's style writer, consultant and PR pro based in Brooklyn. Beau's menswear and gear writing has…
Men’s fashion tips: The 16 essential rules every well-dressed man should know
What every man should know to ensure he's always the best dressed in the room
Man wearing scarf in sunset

Style is a bit of a Rorschach test. It can tell people around us who we are and what we think of ourselves. It can tell people more than we think. Some of us are mavericks, shirking the rules and subverting expectations at every turn, simply because we don't like to be put in boxes. Other groups of us like rules and we want the comfort that order and uniformity bring us. Then, even more of us are somewhere in the middle when it comes to men's style and crave order and uniformity to allow us to find our boundaries, only to shirk them later when we want to feel free. Men's fashion offers us all of the above. While some rules are made to be broken, others are tried-and-true staples to live on.

Rules vs. guidelines and how to break them
Never mix black and brown. Don't wear black dress shoes with a navy suit. Ditch the graphic tee. These are considered "rules of menswear," but they are more of guidelines. They help you look great while you learn what your style is or how to put together an outfit. Once you figure out how to do that, these rules tend to get in the way of evolving your style to be truly unique. The first thing you need to know if you're looking to revamp or upgrade your wardrobe is that guidelines can be adjusted, deviated from, or flat-out ignored. Rules, however, should be followed whenever possible. Don't worry; we took the time to collect the rules you should always follow in men's style.

Read more
Let James Bond teach you a valuable winter fashion lesson: Layering
Let the world's best super spy teach you how to stay warm and versatile in style
James Bond holding a shotgun and standing next to an Aston Martin

There aren't many fictional characters who can direct men's social and physical direction the way James Bond does. The legendary Indiana Jones, maybe? From Sean Connery sporting the blue romper in Goldfinger to Daniel Craig's navy tuxedo in Spectre, he can always be counted on to show us what's in style.

You can also take some lessons in men's winter fashion from 007 if you pay attention. During his outings as James Bond, especially in his third outing, Skyfall, which was partially set in chilly Scotland, Daniel Craig taught us all how to do one of the most important things in men's winter fashion: Layering.

Read more
IWC launches 2 new chronographs just in time for the F1 Las Vegas Grand Prix
F1 and Mercedes team up for two new chronographs to celebrate the Las Vegas Grand Prix
Performance Chronograph 41 AMG PETRONAS

Gentlemen, start your engines! IWC Schaffhausen, the maestros of haute horlogerie, have dropped a horological bombshell just in time for the F1 Las Vegas Grand Prix. Brace yourselves for the adrenaline-fueled arrival of not one, but two performance chronographs dedicated to the speed demons of Mercedes-AMG and the Mercedes-AMG PETRONAS Formula One Team. These timepieces are not just watches for men; they are precision instruments designed for those who live life in the fast lane.
Racing DNA fused with Swiss mastery
IWC Schaffhausen's legacy of crafting instrument watches is deeply ingrained in the DNA of the company. High accuracy, robustness, reliability, and durability aren't just criteria; they're a way of life for these Swiss watchmaking wizards.

In a poetic union of racing prowess and Swiss craftsmanship, IWC watches initiated a partnership with Mercedes-AMG in 2004, venturing into the world of high-performance cars. The relationship blossomed, and in 2013, IWC became the "Official Engineering Partner" of the Mercedes-AMG PETRONAS Formula One Team. Now, in 2023, the saga continues with the launch of two performance chronographs, a testament to the enduring bond between precision timekeeping and high-speed motorsports.

Read more