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What was once old is new again: Bang & Olufsen Beosystem 3000c Dune Grey Edition reunites generations

A new limited edition turntable combining physical and streaming makes music as generational as family

Indoors, Interior Design, Disk
Bang & Olufsen

I hail from the generation of the curated playlist. While most of the artists I grew up listening to had phenomenal albums (can we get a standing ovation for Michael Jackson’s Thriller or Dr. Dre’s The Chronic?), my dad was of the mind that singles were only as good for a couple of stand-alone minutes and worked better in the context of an entire album. He could sit and listen to Pink Floyd’s Dark Side of the Moon or The Beatles’ Abbey Road with no breaks. I think the only album we could both do that with was Nirvana’s Nevermind. In any case, by the time I was able to decide on the music in my own car, my generation was ripping music and making playlists on CDs. Even the greatest hits collections still had only one artist at a time. We wanted a collection of artists giving us the same feeling for 90 minutes without changing a CD. However, there is something to be said about my dad’s way. A good album is a good album. And listening to them unbroken is a lost joy we’re discovering again as a society. That is why Bang & Olufsen’s new Beosystem drop is making a splash. The Beosystem 3000c Dune Grey Edition brings the two generations together, making music the connection we’ve always needed it to be.

Revisting the past with a modern twist

The biggest difference between older generations and their younger counterparts is the tactile vs the digital. As new MP3 players and streaming took over the music industry, the old-school records, 8-tracks, cassettes, and CDs went to the shelves. They became vintage decor more than vessels of culture and entertainment. However, the newest generations are beginning to see the dangers and the long-term effects of the digital world and are beginning to embrace the tactile world. That is where the new system comes in to save the day. A turntable your father will love with elevated sound quality from Beolab 8 speakers recreates the feeling of playing a record for the first time. Now, these generations aren’t ready to give up on the customizable playlist, so the ability to connect to your favorite streaming service is vital for me and Dad to sit down and listen together.

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This part of Bang & Olufsen’s Recreated Classics Collection is available now for $3,000.

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