Amazon Prime Will Show Live Games From the English Premier League — But There’s a Catch

manchester-united-v-liverpool-premier-league
Robbie Jay Barratt/Getty Images

Amazon is digging deeper into live sports coverage after inking a deal with the most-watched sports league in the world.

The company said on Thursday, June 7, that it has struck a deal with the English Premier League, giving U.K-based soccer fans with Prime membership access to 20 games per season for three seasons starting next year. Unfortunately, Americans will not have the same streaming abilities. How much Amazon forked out for the package hasn’t been made public.

The soccer coverage comprises all fixtures across several days during the festive period and will feature all of the Premier League teams, including giants such as Manchester City, Manchester United, Liverpool, Chelsea, Tottenham Hotspur, and Arsenal.

Coming almost halfway through the English soccer season, the games take place at a time when the league positionings really start to take shape. Results at this traditionally popular part of the season, with fans relaxing with family over the Christmas holiday, can really propel a team onto greater things or knock the confidence of those struggling at the bottom of the table.

Amazon will be hoping that the importance of these games, combined with the holiday season timing, will be enough to persuade more Brits to sign up for its Prime service. In the U.K., Prime costs £79 (about $105) a year. Besides the live sports coverage, subscribers can also access TV shows, movies, ebooks, and music, and also receive free and fast delivery of orders from its online store.

Besides December’s live soccer coverage, Prime subscribers will also be about to catch weekly highlights of all the Premier League games throughout the season.

“We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership,” said Jay Marine, vice president of Prime Video in Europe. “Over these two December fixture rounds, Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”

But this latest deal means that the most dedicated of Brit-based soccer fans will now have to sign up not only to Amazon Prime, but also Sky Sports and BT Sport to access live broadcasts for all Premier League games throughout the season, though for many people the highlights shows may be enough.

Competing with the likes of Facebook and Twitter for the rights to show live sports events, Amazon last year inked a deal to stream 37 ATP tennis events, and also paid out for a number of NFL games. In March, analyst Daniel Ives, head of technology research at GBH Insight, described a “pivotal window” around 2021 when many media rights deals for sports end in 2021, giving tech-streaming firms like Amazon and Facebook the chance to battle with “traditional entrenched media/cable players” for more coverage rights.

A version of this article originally ran on our brother site, Digital Trends.

Living

Home Maintenance Checklist: How to Prepare Your Property for Each Season

Follow our lead and keep your home looking and functioning fine in any season.
Food & Drink

The Night Is Dark and So Is Ommegang’s New King in the North Stout

Quench your thirst for more Jon Snow with the newest GoT tie-in beer from Brewery Ommegang.
Travel

Imagine Checking In and Boarding Your Next Flight With Zero Human Interaction

London’s Heathrow Airport is one step closer to realizing that utopian vision.
Auto

The Supercar Owners Circle Is the World’s Most Elite Car Club

Owning just a handful of supercars won't get you in. You'll need a full stable.
Culture

The Best Manly Quotes of All Time

Man-up with wisdom from Stan Lee, Steve McQueen, and George Costanza.
Culture

13 Best NERF Blasters for Adults

You may or may not be using NERF to fight imaginary ninjas anymore, but you can still arm yourself with one of the best blasters primed for adulting.
Culture

The Best Documentaries on Netflix Right Now

These docs are entertaining, but also edifying. For your convenience, we’ve broken them up into categories.
Culture

Impress the Lady in Your Life With the Best Gifts for Her

We've curated a list so you can stop playing the guessing game when it comes to presents for your wife, girlfriend, mother, and all the other special ladies in your life.
Culture

Get Him a Little Something from Our List of the Best Stocking Stuffers for Men

The only requirements for these gifts? They have to fit in a stocking. No price limit. Just the small stuff. And you know what they say about small packages.
Culture

10 Fiction Podcasts You Should Totally Get Sucked Into

Sit back, relax, and prepare for intrigue and adventure with the best serialized fiction podcasts.
Culture

Know Your Knife: A Guide to the Best Steel for Knives

Does your knife make the cut?
Culture

Running in Cold Weather: How to Exercise When It’s Frigid As Hell Outside

It may be freezing outside, but that shouldn't interfere with your fitness routine.
Culture

10 Best Subscription Boxes for Men Who Love Gifts

What's better than getting stuff you love? Getting it without having to leave the comfort of your own home.
Culture

The 18 Best Podcasts to Listen to in 2018

Whether you’re into politics, sports, true crime, or learning, we got you covered.