Skip to main content

Amazon Prime to show live games from the world’s most popular soccer league

Robbie Jay Barratt -- AMA/Getty Images

Amazon is digging deeper into live sports coverage after inking a deal with the most-watched sports league in the world.

The company said on Thursday, June 7, that it has struck a deal with the English Premier League, giving U.K-based soccer fans with Prime membership access to 20 games per season for three seasons starting next year. How much Amazon forked out for the package hasn’t been made public.

The soccer coverage comprises all fixtures across several days during the festive period and will feature all of the Premier League teams, including giants such as Manchester City, Manchester United, Liverpool, Chelsea, Tottenham Hotspur, and Arsenal.

Coming almost halfway through the English soccer season, the games take place at a time when the league positionings really start to take shape. Results at this traditionally popular part of the season, with fans relaxing with family over the Christmas holiday, can really propel a team onto greater things, or knock the confidence of those struggling at the bottom of the table.

Amazon will be hoping that the importance of these games, combined with the holiday season timing, will be enough to persuade more Brits to sign up for its Prime service. In the U.K., Prime costs £79 (about $105) a year. Besides the live sports coverage, subscribers can also access TV shows, movies, ebooks, and music, and also receive free and fast delivery of orders from its online store.

Besides December’s live soccer coverage, Prime subscribers will also be about to catch weekly highlights of all the Premier League games throughout the season.

“We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership,” said Jay Marine, vice president of Prime Video in Europe. “Over these two December fixture rounds, Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”

But this latest deal means that the most dedicated of Brit-based soccer fans will now have to sign up not only to Amazon Prime, but also Sky Sports and BT Sport to access live broadcasts for all Premier League games throughout the season, though for many people the highlights shows may be enough.

Competing with the likes of Facebook and Twitter for the rights to show live sports events, Amazon last year inked a deal to stream 37 ATP tennis events, and also paid out for a number of NFL games. In March, analyst Daniel Ives, head of technology research at GBH Insight, described a “pivotal window” around 2021 when many media rights deals for sports end in 2021, giving tech-streaming firms like Amazon and Facebook the chance to battle with “traditional entrenched media/cable players” for more coverage rights.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
How to watch the free Juventus vs Sassuolo live stream
top tech stories 08 04 2017 weekly rewind soccer goal getty8 4 17

Hoping to keep pace atop the Serie A table, second-place Juventus host Sassuolo at Allianz Stadium on Tuesday. Juve trail Inter by just five points with a match in hand, while Sassuolo are coming off an impressive victory over Fiorentina as they hope to remain clear of the relegation line. If you live in the United States, the match starts at 2:45 p.m. ET. It won't televised anywhere, but there are still a couple different streaming options. Here's a rundown of how you can watch a live stream of Juventus vs Sassuolo in the US.
Watch Juventus vs Sassuolo for Free on Paramount+

CBS Sports has exclusive broadcast rights to Serie A in the United States in 2023-24. While some high-level matches will be televised on the regular CBS television channel, the majority of them -- including Juventus vs Sassuolo -- will stream exclusively on Paramount+. The base "Essential" plan not only includes every Serie A match, but also has every Champions League match, NFL on CBS games and a massive on-demand library of movies and TV shows. The Paramount+ plan costs $5.99 per month but it also comes with a seven-day trial, meaning you can watch Juventus vs Sassuolo for free.

Read more
5 most anticipated Amazon Prime Video shows of 2024, ranked
Galadriel strokes the face of a man in The Rings of Power.

Fallout - Teaser Trailer | Prime Video

As we launch into the new year, one of the best things to look forward to is a roster of new and returning shows that are coming to every streaming platform. While the writers' strike might have thrown a temporary wrench in scheduling many of these shows, every streaming platform has plenty of great new and returning shows worth looking forward to.

Read more
Amazon Prime Video was the most underrated streaming service in 2023. Here’s why
The promo image of Freevee's Jury Duty.

Jury Duty - Official Trailer | Prime Video

When it comes to streaming services, the options are abundant. That's why it's not uncommon for many people to subscribe to multiple streamers that cater to their particular tastes. And while it would be easy to argue that Netflix retained its crown as king of the streamers or that Max was a worthy challenger, for our money, Prime Video was by far the most underrated streaming service in 2023. In fact, a strong argument could be made that Prime Video is the best streamer of 2023. For starters, Prime Video comes with a fringe benefit that none of the other sites can match: Amazon Prime membership, which includes free two-day shipping on almost everything that Amazon has to offer.

Read more