Audi’s Subscription Service Lets You Roll in Style Without Commitment — But There’s a Catch

audi a4 sedan

Audi has expanded its portfolio of mobility services. Motorists who want to get behind the wheel of one of the company’s cars can choose to buy one, lease one, or subscribe to one through a new program called Audi Select (not to be confused with Audi on Demand, the automaker’s rental service). There’s a big catch: it’s only offered in the Dallas-Forth Worth area. That will change in the not-too-distant future, though, and Select could spread quickly if it generates a favorable response from participants.

Some subscription services (like Care by Volvo and Lexus Complete Lease) lock buyers into a specific car for a predetermined amount of time. Audi Select is different because it gives participants access to a pool of vehicles set aside specifically for the program. They can change cars twice a month, meaning they can choose to drive a spacious sedan during the week and a sporty convertible for a weekend getaway to the beach. The cars are picked up and dropped off at the local dealer, but Audi notes it offers a convenient home delivery option at an extra cost.

Subscribing to Audi Select costs $1,395 per month before participants add options like home delivery. That figure includes access to a car every day of the month, insurance, maintenance, roadside assistance, and unlimited mileage plus two days of Silvercar rentals each month, a boon for motorists who travel often.

Customers who participate in the Audi Select program have access to five different models. The list consists of the S5 coupe, the A5 convertible, the Q5, the Q7, and the A4. They’re not entry-level, rental car-spec models that the local dealer can’t find a home for, either. Audi points out the cars it placed in the Select program are well-equipped variants; the S5 is the top-sped Prestige trim, for example, while the A4 is either a Premium or a Premium Plus version.

Audi chose to launch Select in the Dallas-Forth Worth area because it’s one of its most important markets in terms of sales. Only buyers who live in the area can register as of September 2018, but Audi hinted the program will expand to other locations across the nation sooner rather than later.

“There are future plans to expand Audi Select to additional markets. While we don’t have a date to share today, the learning we’ve been able to gather through our years of experience with other mobility offerings, like Audi on-demand and Silvercar, puts us in a position to scale quickly,” a spokesperson for the German company told Digital Trends, The Manual’s brother site.

A version of this article originally ran on Digital Trends.


Reflections on Running 40 Kilometers Through the Swiss and French Alps

"When you are running on a mountain ... there is the link of mountain values. There is solidarity. You see someone on the path, you make sure they are OK."
Fashion & Style

Which Workwear is Right For You? Comparing Carhartt, Patagonia, and Filson

Find out which brand is best for you and your job.

Beards, Booze, and Bacon: The Fantasy Formula One Episode

If fantasy sports are your thing, or you just really like to go fast, then this episode is for you

Our Favorite Pieces of Gear in the Stylish Lineup of Dainese Motorcycle Gear

In addition to its innovative motorsport gear, the company offers a range of stylish apparel to break the stigma that safety has to look dorky.

The Solar Impact Yacht Can Sail the World in Zero-emission Luxury

This newly unveiled solar-powered ship has the potential to chart a much brighter course for the future.

Narke Is the Emissions-Free Electric Jet Ski That Batman Would Ride

This sexy futuristic jet ski has smartphone integration and a digital dash.

The Best First Aid Kits for the Home, Car, Hiking, and More

Accident, injuries, burns, bug bites, and worse can strike at any time. Be prepared.

Dads, Here’s a Sexy (but Safe) New Car For You: The Volvo V60 Cross Country

It’s both a rugged piece of metal and luxuriously designed to make you a bonafide DILF.

Romotow Is a Futuristic Travel Trailer With a Hidden ‘Party Deck’

One button turns this sleek travel trailer into an eight-person, off-grid party pad.

Classic Cuban Cars to Take You Back in Time (Photos)

After a trip to the Caribbean, we brought back photographic evidence of the legendary and impossibly cool Cuban cars.

Camp Literally Anywhere with the World’s 10 Most Extreme Overland Vehicles

Because it's more about the journey and less about the destination.

The Porsche 911 Speedster Concept Brings the Open-Top Noise

Porsche has stated that the company will only build 1,948 examples of the Speedster marking the year the company officially received its operating license and began production.

Mother of God, Listen to the Aston Martin Valkyrie Roar

No other car sounds like this.