Jose Cuervo Releases Limited Edition Rolling Stones Bottles


If you start me up. If you start me up, I’ll never stop.” We imagine that’s what the Rolling Stones must have sang before the started partying every night. In fact almost a decade before that song was released in 1981, the Stones were on tour in 1972. They kicked it off in San Francisco, at the Trident Bar, where the bartender pulled a bottle of Jose Cuervo and made a Tequila Sunrise — tequila, orange juice and grenadine. The Rolling Stones liked the beverage so much that they made it the official tour cocktail and dubbed their tour the Tequila Sunrise Tour, taking bottles of Cuervo with them through 32 cities and 48 shows.

To celebrate Jose Cuervo’s role in the 1972 Rolling Stones tour, the tequila label released  Jose Cuervo® The Rolling Stones Tour Pick — two limited edition tequila bottles of Especial and Reserva de la Familia® with a special label depicting the Rolling Stones tongue and lip logo. The bottles come at either a very reasonable $16.99 for the Special Edition Rolling Stones Jose Cuervo Especial, which the brand says is “for the pinnacle partier — those in the front row of the concert and front of bar in the nightclub – there is the Cuervo family’s blue agave recipe bottled at 81 proof, while the Reserva de la Familia® Collectors Edition goes for $149.99, and is “for the indulgent reveler – those who want and appreciate the finer things that come with the rock star lifestyle – this is the private Extra Añejo tequila reserve of the Cuervo Family.”

So if you want to party like the Rolling Stones, go grab yourself a bottle of one of the limited edition bottles of Jose Cuervo, and start drinking the night away.

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