Worship The Ground Today

Belstaff, the British heritage adventure luxury brand, drops a gorgeous new campaign today called, “Worship the Ground” to highlight their iconic Belstaff Trailmaster boot. Since it’s creation in 1955, the boot has been worn by racers, aviators, and pioneers like Sir Ranulph Fiennes, who had been called “the world’s greatest living explorer,” according to the Guinness Book of World Records). He is the first man to reach both Poles, the first to circumnavigate the world along its poler axis, and he nabbed the Sultan’s Bravery Medal from the Queen of England for fighting terrorists in the late 60s.

He’s the star of the “Worship the Ground” campaign along with Riley Harper, a famed Hollywood stuntman—a series of images shot by famed British portrait and fashion photographer, Rankin. The photographs explore what the catchphrase means to Fiennes and Harper. The artwork highlights the strength of the boot, which is made from 100% cowhide leather and lined in calf leather and uses a story Italian-made rubber sole. With a zipper and two straps, the boot is easy to kick on and off all the while providing your feet and ankles with top grade support.

Seven images, shot by Rankin, the famed British portrait and fashion photographer, will be released along with a video and a couple of gifs.