Worn Out Wednesday – Enrico Marone Cinzano


Today we profile our first royal: furniture designer Count Enrico Marone Cinzano (yes that amazing Vermouth!).

I was born in Italy and then went to boarding school when I was nine and ended up graduating from a military academy in the UK. I followed that with business school in Boston and worked in the US in advertising, banking, and real estate before working in design.

In 2000, I co-founded Project Alabama, an environmentally friendly fashion company that used local factories and fabrics. In 2007, I established Enrico Marone Cinzano Collection, which focuses on designing ethical and sustainable home products and homes. When I read that 40% of the world’s carbon emissions are related to buildings and we spend 96% of out time indoors, I knew that I wanted to help create a healthy home and I think proper design is the vehicle to make it happen. My style is simple: like most guys I have what I call my ‘plug in system’, meaning there are some shapes and colors that work for me, white and blue being my favorites. I therefore look to buy well-made, long lasting products made with quality materials. Then I spruce up my ‘uniform’ with some off-beat add-ons. It keeps it comfortable and current. Call it sartorial with a twist.

Jeans: EDWIN Salvaged denim, and Japanese indigo denim like Blue Blue Japan. There is no doubt in my mind that the Japanese have an almost veneration for all that is indigo. Their attention to quality in terms of manufacturing is absolutely the best, making for the longest lasting jeans one could possibly have, and also which age in the best way.

Shirts: Turnbull & Asser, E. Marinella when buying custom, and T M Lewin if I’m buying online: they are inexpensive, have a great selection of models and colors and wear well.

Pants: Mario Caraceni, the ultimate tailor for a man: quality, quality, quality. NIKE for my harder, sportier wear.

Suits: Mario Caraceni. Only – I cannot think of a suit that flatters a man more.

Shoes: John Lobb on James’s Street, the very first store; their shoes, if well maintained, will last literally generations and can be passed down. And NIKE, because they are simply the most advanced on so many levels.

Accessories: G-Shock for sports and every day, Audemars Piguet Off-Shore for a day look and an old Patek Philippe because they just are the real thing. All three brands make a long lasting product on every level.

Outerwear: Patagonia – they simply get it and their sustainable programs are smart.

Favorite Cologne: I make my own with Sandalwood and Vetivert – made by adding a few drops of essential oils to some clean vodka and put in a spray bottle. Easy, clean, natural, — I don’t want parabens and chemicals all over me.

Your favorite App: Safari on my iPhone: it’s like having an encyclopedia in your pocket.

Favorite piece of technology: Anything Apple for now, but technology is so fast in its evolution process that one really never knows.

Next tech purchase: Anything that relates to home automation.