Skip to main content

Woodies: The Fastest Funded Dress Shirt in History

Woodies Clothing
Image used with permission by copyright holder
Woodies Clothing continues to wow customers with its custom crafted dress shirts and they’ve added something new: 3D sizing online.

“The biggest hurdle to getting new customers and selling them on the whole custom experience is taking their measurements,” said Jacob Wood. “Having them trust themselves with a tape measure seemed daunting to a lot of guys so we teamed up with Body Labs and can now build a 3D model of you online and extract all your measurements. Our rate of customer returns and remakes has dramatically reduced.”

Along with the new way to get a perfect fit, Wood launched his second kickstarter campaign in June 2015 to add 13 new fabrics including four that are non-iron, which is a first for Woodies. In three days, they received more than $93,000, which is well over double what they brought in during their first kickstarter.

When we first introduced you to Woodies Clothing, the company got overwhelming evidence of a need for custom dress shirts when Wood started a campaign on Kickstarter in April 2014 to raise $10,000 in seed money. He thought he’d be lucky to get that amount within a week, but the money came rolling in within seven hours.

“The long term strategy is to become the king of dress shirts,” says Wood. “That’s what we’re starting with and what we want to master.”

Woodies offers top quality shirts on its website, which are manufactured in southeast Asia. The company feels a sense of responsibility in giving back to that area and has partnered with The Foundation for the Education of Rural Children (FERC) in Thailand. For every shirt you buy, a portion of the proceeds goes to help students in need.

Wood came up with the idea for his company while working as a buyer for Macy’s Department Store. “I was the men’s suit buyer for two years and then I was promoted to cargo shorts,” he says. Working with shorts wasn’t his thing, so he asked himself, “What do I love? What can I offer that’s better and different than anyone else?” His answer: dress shirts.

Customers have control of the cut, sizing and fabric of the specific shirt they want designed, and Wood says this business model makes more sense than the mass produced S, M, L shirts sold in department stores.

The ordering process allows for a choice of dress or casual fabric, customized collars and cuffs, plackets and pleats. The new 3D sizing works just by entering height, weight and average shirt size, but if a customer knows other measurements, like neck size and sleeve length, they can add those in as well.

“We’ll change our fabrics as the seasons change and as trends change,” says Wood. “We didn’t want to overwhelm customers with hundreds of fabrics. We do the investigative work to find an assortment of awesome fabrics and present customers with the best of the best.”

There are other companies selling dress shirts online, he admits, but he says Woodies’ advantage is in the price. “For an opening price point, theirs is $98 where ours is $68.

“I worked behind the scenes in retail,” he continues. “I understand how the system works and I recognized the need for improvement and innovation. I took a leap and started this company.”

We can’t wait to see what they come up with next!

Editors' Recommendations

Amanda DePerro
Former Digital Trends Contributor
Amanda DePerro is a Midwest-based freelance writer and journalist who loves video games, gardening, and true crime. She is a…
Swatch, Tate partner for watch collection that literally puts art on your wrist
Swatch x Tate Gallery collaboration inspired by paintings
Swatch x Tate collaboration watches

Swatch, renowned for its quirky designs and commitment to self-expression, has joined forces with the prestigious Tate galleries to create an extraordinary collection of Swatch watches that blur the lines between art and utility. The Swatch x Tate Gallery Collection isn't simply a collaboration but a celebration of creativity, individuality, and the appeal of wearable art.

Each Swatch watch is dedicated to the artwork of its respective artist. From Turner's Scarlet Sunset to Bourgeois's Spirals, every watch tells a unique story. Whether you're drawn to the whimsical charm of Marc Chagall or the bold simplicity of Fernand Léger, there's a watch in this collection to suit every taste and personality. This partnership further cements Swatch's position as a brand that bridges the gap between art and simple timekeeping with bold designs and vibrant colors.
The Swatch x Tate Gallery Collection: Wearable art

Read more
78 pairs of Gucci sneakers just had their prices slashed
A man wearing the Ace tennis sneakers.

The spring and summer months are the perfect time to upgrade your sneaker collection. With fresh styles and lightweight materials, sneakers are the best shoes for the warmer months for everyday wear, traveling or simply hanging out at a bar. Sneakers are now more popular than ever with men wearing them in both casual and formal situations. Here is a definitive guide to wearing a suit with sneakers if you want to combine a luxury look with a fresh new pair of kicks.

Right now, you can shop more than 70 pairs of Gucci sneakers on sale at Gilt. You can get up to $275 dollars off casual and fashion sneakers from this coveted brand in a mix of colors, styles and materials. Click the button below to start browsing these designer sneakers before time runs out.

Read more
Citizen celebrates 100th anniversary with throwback limited edition pocket watch
Citizen debuts 100th anniversary pocket watch
Citizen 100th anniversary pocket watch

Citizen watches have a legacy that spans a century, with a name that evokes reverence, innovation, and enduring quality. Now, in a momentous celebration of its 100th anniversary, Citizen unveils a breathtaking homage to their inaugural masterpiece: the Special Limited Edition Pocket Watch. That's right, a pocket watch for men. Since the success of Peaky Blinders and peak Thomas Shelby fame, pocket watches have garnered a somewhat cult following and Citizen has jumped on that bandwagon with a celebratory timepiece of their own.
Citizen watches: A brief history

In 1868, Japan underwent a significant transformation as the Edo period concluded, marking the end of samurai dominance. The dawn of the Meiji era saw Japan embrace modernization and industrial growth until 1912. By the 1920s, the widespread adoption of imported pocket watches reflected Japan's burgeoning participation in global trade.

Read more