TGIF Shopping: Ledbury Launches Pop-Up At Cole Haan To Introduce Made-To-Measure Program
To celebrate, Ledbury will officially be launching their new made-to-measure shirtmaking service at the store.
“I have been wearing Cole Haan for decades and must have half a dozen pair of Cole Haan shoes in my closet,” explains Ledbury Co-Founder & CEO, Paul Trible. “Two years after we launched Ledbury, we noticed that Cole Haan’s senior leadership were buying our shirts. It seemed natural to reach out and try to do something together. It was an easy decision to move forward and a made-to-measure pop-up shop made perfect sense.”
It’s no secret that in recent years men have taken a greater interest in their clothing and, by extension, its fit. “All of a sudden, you have a large segment of male customers who know what they want to wear and are willing to engage in the selection process. And for that fashion-conscious male shopper, fit is the number one priority followed by convenience and service.”
The level of customization includes up to 20 measurements, collar, cuff, button and monogramming options–which, obviously you won’t want to say no to. There’s also over 750 Thomas Mason fabrics to choose from.
“I think collaborations work best when there is an mutual admiration for everyone involved. We really respect, enjoy and wear each other’s brands,” says Trible. “That extends from the heads of both companies, to the staff and customers.
Prices start at $185. Made-to-measure services will be available by appointment only, which can be booked via email@example.com
Additionally, Ledbury’s summer ready-to-wear shirts and sport coats will debut here before becoming available online on May 5th.
Ledbury Pop-Up Shop at Cole Haan will take place from May 1st-10th at Cole Haan’s SoHo location (128 Prince St).