TGIF Shopping: AETHER Apparel Is Upping The Ante For Spring
AETHER Apparel is a brand of its word, creating modern, technical gear that’s both expertly crafted, high-functioning and comfortable. Their just-launched SS15 collection includes a wide range of clothing from activewear to casual outerwear ideal for the outdoorsman who values the occasional Go-Pro selfie along his journey.
Among the new items are the First Light, a lightweight, water resistant and highly-breathable active softshell made from a 3-layer nylon ultra-light stretch fabric. Setting this jacket apart from its contemporaries is its unique construction. Utilizing a technique referred to as sonic welding, an innovative no-stitch approach is used in order to reduces the garments weight and improve its water resistance.
“Sonic welding is a new form of construction for us,” says AETHER Co-Founder, Palmer West. “We appreciate both the unparalleled strength achieved through this method as well as the clean delivery of each and every seam. Clean, understated, and superior construction. Everything we strive for at AETHER.”
Featuring angular lines, the Velocity is something of a sweatshirt/jacket hybrid while the Bowery is a more casual, light-duty jacket made from mid-weight brushed cotton. The latter features hidden buttons along the front closure concealed behind a storm flap giving the design a clean, minimal appearance. Double adjustable cuffs allow the sleeves to either be rolled or buttoned up.
The Welded Fleece pants are AETHER’s take on sweatpants, using advancing welded constructions to reduce seems, and in effect creating a more sophisticated silhouette versus clinging to the body in all the wrong places.
You can purchase AETHER SS15 at AetherApparel.com.