SeaVees: A Historic Shoe for the Future
You may not realize it, but SeaVees revolutionized fashion.
There would likely be no Jordans, no Nike Air Mags, and definitely no Yeezy Boosts, without SeaVees.
Up until the 1960s, you wore athletic shoes to be athletic and then took them off– no wearing sneakers in any other setting. Then along comes SeaVees with their sleek, clean, sophisticated shoe that bridged the worlds of comfort, function, and fashion. Now, SeaVees is helping you slay the fashion game and save the planet, specifically in their home of California.
Most of their shoes are inspired by 1960s’ designs and events, but with updated fabrics and comfort. They are the epitome of California cool. Take the Westwood Tennis Shoe for example, inspired by tennis ace Arthur Ashe’s 1965 NCAA National Championship win for UCLA. At first glance, this is a classic tennis shoe, but then you realize SeaVees made it with French terry, making it visually interesting and damn comfortable.
Or maybe skateboarding is more your sport– try the Hermosa Sneaker, which honors the first skateboarding competition held in Hermosa Beach in 1963. These shoes have antique nickel eyelets and soft brushed chambray.
Not a laces guy? The Huntington Middie Sueded Leather slip on is for you. It’s mid-cut with rich suede, elevating an otherwise casual style. These will go from shorts and the beach to slacks at a restaurant no problem.
No matter which pair of SeaVees you rock, you’re helping them to give back. They are a partner of 1% For The Planet, a collection of companies that donate at least one percent of sales to approved non-profits. A portion of every SeaVees sale goes to protecting and preserving California coasts through organizations like Gaviota Coast Conservancy (GCC). GCC, among other things, seeks to preserve the largest section of what’s left of South California’s Mediterranean ecosystem.
SeaVees are a piece of fashion history and now, are playing a part in protecting Earth’s future.