Salvatore Ferragamo presents the MTO (Made To Order) Driver
As you know, we are fans of quality over quantity. You simply can’t get much more quality (and classic) than Salvatore Ferragamo.
Since 1927 Ferragamo has been creating iconic footwear and in the mid-seventies they started rolling out their men’s collections. To take it to another level, the brand is launching the MTO (Made To Order) Driver today. MTO is an exclusive customization program offering, for the first time, the personalization of the House’s iconic men’s shoe. A symbol of Ferragamo’s legacy and dedication to craftsmanship and innovation. On their site, guys can choose from over 100 permutations of upper body, unique sole construct, and hallmark Gancio metal hardware.
There will be a plethora of leather options and an array of colors ranging from Ultramarine and Antique Saddle to Sapphire, Grey, and Flame Red, to Optical White and Classic Black. They even let you choose the colors of your sole with colors like Cherry, Dark Brown and nuances of Fog and Navy. Finally, you can choose the color of the iconic Gancio bit (wtf is Gancio? Read on) in finishes including Polished Gold, Brushed Palladio, Metallic Blue and Graphite. Personalized lettering options complete the process, creating truly one-of-a-kind creations.
The Driver’s construct is unique to Ferragamo, a true tribute to innovation developed from the original Ferragamo moccasin combined with the makings of a modern driving shoe. With minimalist design inspired by driving sports cars, the classic sole is technologically upgraded and substituted by rubber inserts that ensure the endurance of Ferragamo’s promise to quality and craftsmanship.
The “invisible” sole is crafted to lend both clean lines to the silhouette while protecting the foot in an ergonomic fit, lending the integrity of Salvatore Ferragamo’s heritage (they have always been known to make quality yet comfortable footwear), its peerless style and expertise in footwear to this iconic design. The special tubular construction technique guarantees extraordinary flexibility and sets it apart from the world of driving shoes.
The iconic Gancio adorns the Driver as a symbol of the atelier’s dedication to design and Made In Italy workmanship. Inspired by the wrought iron gate of Salvatore Ferragamo’s majestic Florentine Palazzo Spini Feroni, the icon has become a hallmark for the brand.
Engaging the next chapter of Ferragamo’s #ManStory and commemorating the essence of the MTO Driver, Ferragamo Escape celebrates the season of travel with iconic men renowned globally for their professional success and personal stylish lifestyles. #FerragamoEscape kicks off with race car driver Mathias Lauda, SoundCloud co-founder Alexander Ljung, and photographer Johannes Huebl. Embodying the European luxury and jet-set lifestyle for which Ferragamo has become synonymous, these international tastemakers will lead us on their Italian holidays, kicking off a series of yearlong events that will celebrate personal journeys and the modern Ferragamo man.
Prices range from $650-2,400 (yes, we know, baller prices! Come on, you deserve it.)