New Target x Todd Snyder Collab Celebrates Local Love


Target’s latest designer collaboration — this time with menswear maven Todd Snyder — proves that home is where the heart is.

The chain’s Local Pride by Todd Snyder collection, which launched last week in 15 Target stores in the Boston area, celebrates hometown self-respect with merchandise that ranges from T-shirts and baseball caps to beer glasses and phone cases that honor one’s backyard. The Boston-based assortment, for example, seems to have Damon and Affleck in “Good Will Hunting” as its muses and includes tees that say “How Bout Them Apples,” “Wicked Smaht” and one featuring legendary Red Sox player Carl “Yaz” Yastrzemski ($15). There is also a tote bag ($5) and foam sports-team fingers ($3), plus locally produced food such as Marshmallow Fluff and Cape Cod potato chips.

The Local Pride collection will be released on a rolling basis and includes apparel, accessories, and hard goods for guys, gals, and kids. The next two cities to be spotlighted will be San Francisco and Chicago later this year. Los Angeles, San Diego, and Minneapolis merch will follow in 2016. The collection will be sold in local Target stores and soon on the company’s website.

“This collection is about the sense of discovery,” says Snyder, who is from Iowa but now lives and works in New York. “We want to be your tour guide, showcasing the unique aspects of the local cities. I have visited some of the coolest spots and spoken to a lot of locals in each city that helped me design original, exclusive, and fun designs.”

Snyder, an award-winning designer who used to work for Polo Ralph Lauren and J. Crew, now has his own eponymous collection of menswear and also makes a capsule line with iconic athletic brand Champion.