Skip to main content

Menswear brand Tom Cridland designs men’s essentials guaranteed to last until 2050

Tom Cridland, fashion, 30 year line, meant to last
Image used with permission by copyright holder
UK-based menswear brand Tom Cridland was launched in 2014 by its namesake founder with a sole focus on crafting the perfect line of trousers. After developing the line, and making its under-stated elegant style popular with customers across five continents, Cridland decided it was time for a new challenge.  The answer to this call was the brand’s 30 Year Collection.

Sweatshirt-2, tom cridland
Image used with permission by copyright holder

The idea is simple—all items within the collection are guaranteed to last for 30 years. What sounds like a gimmick is actually Cridland’s way of tackling the problematic nature of “fast-fashion” in the retail industry, which the designer believes leads to unnecessary waste, both of natural materials and customer money.

“The 30 Year Sweatshirt was the first item with a 30 year guarantee that I designed,” starts Cridland. “It was an attempt to make sustainable fashion more broadly appealing and to get consumers thinking about fashion as less disposable. We also aimed to lead an industry trend to protecting natural resources by making truly durable clothing.”

T-shirt-1
Image used with permission by copyright holder

Cridland achieves this sustainable vision, which has since expanded to include the 30 Year T-Shirt, by working closely with a family of artisans in Portugal who have been designing quality clothing for generations. This quality comes from marrying luxury fabrics, in this case fine cotton,  with a special treatment that prevents shrinking and increases the garment’s durability.

Related: Canvas by Lands’ End introduces your favorite style essentials 

This foundation, coupled with the brand’s guarantee to take care of any necessary fixes or mends free of charge to the consumer, makes for a product that’s truly able to stand the test of time.

T-shirt-2, tom cridland collection
Image used with permission by copyright holder

“Fast fashion is damaging the environment, putting responsible brands out of business and ripping off consumers,” Cridland says. “We are fighting the corporations that are treating both clothing and those who make it as disposable by offering consumers something better.”

The garments themselves are smartly designed with straight-forward silhouettes in a range of basic colors (black, grey, dove white, red, orange, pink, yellow and blue). The 30 Year Sweatshirt retails for £65 (about $95) while the 30 Year T-Shirt retails for £35 (about $50).

Check out the full collection, here.

Cody Gohl
Former Digital Trends Contributor
Cody Gohl is a Brooklyn-based writer who enjoys covering a wide range of topics, including travel, fashion, literature, LGBT…
Swatch, Tate partner for watch collection that literally puts art on your wrist
Swatch x Tate Gallery collaboration inspired by paintings
Swatch x Tate collaboration watches

Swatch, renowned for its quirky designs and commitment to self-expression, has joined forces with the prestigious Tate galleries to create an extraordinary collection of Swatch watches that blur the lines between art and utility. The Swatch x Tate Gallery Collection isn't simply a collaboration but a celebration of creativity, individuality, and the appeal of wearable art.

Each Swatch watch is dedicated to the artwork of its respective artist. From Turner's Scarlet Sunset to Bourgeois's Spirals, every watch tells a unique story. Whether you're drawn to the whimsical charm of Marc Chagall or the bold simplicity of Fernand Léger, there's a watch in this collection to suit every taste and personality. This partnership further cements Swatch's position as a brand that bridges the gap between art and simple timekeeping with bold designs and vibrant colors.
The Swatch x Tate Gallery Collection: Wearable art

Read more
78 pairs of Gucci sneakers just had their prices slashed
A man wearing the Ace tennis sneakers.

The spring and summer months are the perfect time to upgrade your sneaker collection. With fresh styles and lightweight materials, sneakers are the best shoes for the warmer months for everyday wear, traveling or simply hanging out at a bar. Sneakers are now more popular than ever with men wearing them in both casual and formal situations. Here is a definitive guide to wearing a suit with sneakers if you want to combine a luxury look with a fresh new pair of kicks.

Right now, you can shop more than 70 pairs of Gucci sneakers on sale at Gilt. You can get up to $275 dollars off casual and fashion sneakers from this coveted brand in a mix of colors, styles and materials. Click the button below to start browsing these designer sneakers before time runs out.

Read more
Citizen celebrates 100th anniversary with throwback limited edition pocket watch
Citizen debuts 100th anniversary pocket watch
Citizen 100th anniversary pocket watch

Citizen watches have a legacy that spans a century, with a name that evokes reverence, innovation, and enduring quality. Now, in a momentous celebration of its 100th anniversary, Citizen unveils a breathtaking homage to their inaugural masterpiece: the Special Limited Edition Pocket Watch. That's right, a pocket watch for men. Since the success of Peaky Blinders and peak Thomas Shelby fame, pocket watches have garnered a somewhat cult following and Citizen has jumped on that bandwagon with a celebratory timepiece of their own.
Citizen watches: A brief history

In 1868, Japan underwent a significant transformation as the Edo period concluded, marking the end of samurai dominance. The dawn of the Meiji era saw Japan embrace modernization and industrial growth until 1912. By the 1920s, the widespread adoption of imported pocket watches reflected Japan's burgeoning participation in global trade.

Read more