The Lodge Opens in the East Village
Good news for fans of The Lodge: the most-excellent retailer of made in America men’s accessories has opened its first doors in New York City’s East Village.
Until a couple of weeks ago, the retailer was still operating online exclusively with a very small “by-appointment” business out of its Greenpoint, Brooklyn headquarters. Now offline shoppers can get their fix at its first official, 275-sq.-foot outpost around the corner from the original Momofuku. “I wanted it to be a cozy neighborhood place for guys to hang out,” says founder Chad Beightol, who lives just a few blocks away from the store. “We want to be very local.”
To that end, Beightol promises to keep it special with Whiskey Wednesday tastings and in-store exclusives, like Archival and Crescent Down Works’ killer puffers, made from waxed cotton with knitted rib collars. There’s a good amount of belts and bracelets, too, here by Cause and Effect, the buzzed-about Tennessee brand that hand-makes even its buckles, as well as sunglasses, caps, neckties, duffle bags, solid colognes and hair care by the likes of Capital Eyewear, Fair Ends, Glendon Lambert, Coronado Leather, Alfred Lane and Duke Cannon. Add a dozen or more brands of the same caliber and you get the drift of an assortment that’s understated and yet exquisite and perhaps only bested by its website. “It’s what we do best,” says Beightol. We believe it.
The Lodge, 220 East 10th Street, New York City. Open Mon – Sat 12-8, Sunday 12-6.