Introducing Alex Mill
Alex Drexler has taken the motto, ‘Like Father, Like Son’ to the next level. Alex is the son of Mickey Drexler, the CEO of J. Crew, and has launched his own collection of cozy basics for the modern man and his son called Alex Mill. It’s rolling out for fall 2013 – right now.
The collection was built around the idea of a man’s uniform of well-crafted essentials with a reasonable price point ($55-$295). There is the woven shirt, the classic fit jean, the eponymous t-shirt and unstructured blazer. Drexler junior spent over ten years in production and other arenas of the fashion industry, so he wanted something that lasts, has plenty of character and improves with wear. The entire collection is founded on the ‘Wash & Go’ principle, nothing precious here, you can take it, wear it and wash it anywhere and be good to go. The 100% cashmere hats and gloves are also high on our wish list for fall/winter warmth.
While we are pumped to have a new basic brand for us guys, it’s great to see someone doing something for the little guy that doesn’t make him look like another mall clone. Shirts in chambray, multi-colored stripes and mis-matched plaids are refreshing for kids aged 2-10.
Next season the brand will continue to evolve to an idea of the man’s uniform. Alex revealed that they will be introducing a chino, polo, military jacket and other key items centering around the uniform idea. We wonder when the J.Crew collab will happen to make the ‘Father/Son’ come full circle.
Alex Mill can be found at Barneys and Barneys.com, Unionmade and www.unionmadegoods.com, Odin, United Arrows, Journal Standard and the Mohawk General Store as well as other specialty stores throughout the world.