Hook & Albert: Stock up on style essentials

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Ready for a fresh spring look? Hook & Albert just premiered its Armor Collection, which takes accessory staples like cufflinks, lapel pins and tie bars and raises the bar by making them with interchangeable inserts.

SC14-IARA-6111-MPWe love the look of the new alligator cufflinks. At $125 a pair, they offer great versatility with three colorful insert discs that allows you to change your look on a whim.

Hook & Albert also celebrates a new image including a new website and overhauled logo. What this means for you is an elevated shopping experience with a cleaner, modern look. Plus, they’ll unveil in April a one-click checkout and seasonal look books that you can make selections from. In the fall, they plan to introduce updated packaging and a do-it-yourself multi-category gift box.

“Our new brand look is about maturity,” said co-founder Cory Rosenberg. “When we started the business four years ago we saw a white space in men’s accessories and wanted to own it. Today we have exited as the leader and we’re responsible for some of the biggest category shifts in the men’s accessories space. Our branding and overall look needed to match-up with who the company is now versus then.”

Rosenberg met his business partner, Adam Schoenberg, at a wedding. They commented on each other’s colorful sock choices and that led to a deeper conversation about what was missing in the market. Their chance meeting led to creation of Hook & Albert.

“We will continue to evolve and mature as a brand,” said Schoenberg. “We have some incredible product launches in the bag and small leather goods market. Our mission is to be the largest men’s accessories brand in the country. We will accomplish this through innovation, differentiation, and quality.”