Skip to main content

Find Your Inner Southern Gentleman on National Seersucker Day

national seersucker day
Image used with permission by copyright holder
The seersucker suit is, without a doubt, one of the brightest sartorial gems of the 20th century; if you don’t already have a seersucker suit hanging in your closet, this could be the year that you embrace this Southern masterpiece. Haspel — the men’s clothing brand that invented the seersucker suit in 1909 — has declared Thursday, June 11th to be National Seersucker Day.

The puckered cotton fabric known as seersucker was first developed in India sometime in the 19th century. The tough yet breathable material was ideal for laboring in hot temperatures. Seersucker eventually made its way stateside, where Haspel founder Joseph Haspel Sr adapted the fabric into a suit near the turn of the century. His goal? To help Southern men look fly without melting in the New Orleans heat. “Fly” may not have been the right word at the time, but you get the idea.

Related: Meet Up Mondays: Sam Shipley and Jeff Halmos for Haspel

Over the next century, the breathable fabric, light color, and slimming vertical stripes would make summers more comfortable and stylish for gentlemen. The seersucker suit became the anti-pinstripe — something meant for distinguished men of leisure rather than high-powered soul-crushers of industry.

Don’t take our word for it; take a look at these gentlemen from the past and make up your own mind as to whether the seersucker suit is for you.

RobertRedford_1960_MomentOfFear
Image used with permission by copyright holder

Robert Redford in The Moment of Fear (1960)

GregoryPeck_1962_ToKillAMockingbird
Image used with permission by copyright holder

Gregory Peck in To Kill a Mockingbird (1962)

Say what you will about former U.S. Senator Trent Lott’s politics, he had the right idea when he initiated Seersucker Thursday back in 1996. Though the practice took a brief hiatus after 2012, it’s back, baby — and this year, the soft, breathable fabric will extend far beyond the Capital.

WASHINGTON, DC - JUNE 11: Rep. Bill Cassidy, R-La., (C) hosts 'National Seersucker Day' with members of the U.S. Congress at U.S. Capitol on June 11, 2014 in Washington, DC. (Photo by Paul Morigi/Getty Images for Haspel)
WASHINGTON, DC – JUNE 11: Rep. Bill Cassidy, R-La., (C) hosts “National Seersucker Day” with members of the U.S. Congress at U.S. Capitol on June 11, 2014. (Photo by Paul Morigi/Getty Images for Haspel) Image used with permission by copyright holder

How can you observe National Seersucker Day? All you have to do is don one of these stylish suits yourself. Lots of brands make seersucker suits these days, but if you’re looking to rock an 100% American seersucker suit that’s made by the masters, we recommend that you visit a Haspel retailer near you. Mint Juleps are optional, but encouraged.

The seersucker suits are also available on the Haspel website.

Editors' Recommendations

TJ Carter
Former Digital Trends Contributor
TJ Carter wears many hats, both figuratively and literally. He graduated from the University of Oregon in 2011 with a degree…
New dial colors, slimmer design for IWC’s Portugieser watches
The IWC Portugieser Collection nods to its 1930s roots while bringing new details to the line
The IWC Hand-WOund Night and Day watch.

If you've been orbiting through the same collections of watches looking for that perfect addition to fill that something missing in your arsenal, stop your search. Swiss brand International Watch Company, known more appropriately to wearers and collectors as IWC Schaffhausen, has a heavenly lineup at this year's Watches and Wonders you've been waiting an eternity for. If unmatched caliber and exceptional craftsmanship — along with a touch of planetary elements — are a few things you look for in a luxury watch, the Portugieser Collection from IWC is the right fit for your wrist.
The IWC Portugieser collection

The collection throws it back to the Portugieser of the 1930s, where the design got its first inspiration from those gorgeous navigational watches on the deck of a ship. Keep that nautical theme in your head because each piece in the collection has celestial details as the star.

Read more
Ready for a comeback? PUMA’s Easy Rider is back
Easy Rider Sneakers

 

With many sneakers coming back in recent seasons, PUMA is getting ready to blow them all out of the water. Once again, one of the company’s staple sneaker designs is ready to grace shelves and give us the true retro sneaker. While still iconic and recognizable, there’s no doubt that PUMA’s Easy Rider sneaker was the beginning of a new era for the casual sneaker, and to many regarded as one of the first of its kind. 

Read more
This new Cartier watch tells time backwards
Turn back time with the new Santos
Cartier Rewind on wrist

Wristwatches may be distinctly masculine pieces of hardware now, thanks to some very popular people in pop culture and in our own history adopting them. British super spy James Bond, movie stars, and athletes are the people we look up to who wear watches that catch our eye. Soldiers, cops, firefighters, and first responders wear watches they trust to ensure they can save lives. Pilots and divers created an entire industry around watches specifically designed for their vocations. And the very first pilot's watch was none other than a Cartier watch.

Alberto Santos-Dumont was a pioneer in the flight world and was one of the first people on Earth to achieve air travel. He was a competitor of the Wright Brothers, and, depending on the source, he preceded them in flight. In any case, the French celebrity went to Louis Cartier, another pioneer of his craft, and procured a square timekeeper meant for the wrist. The Cartier Santos Dumont was born. Over a century later, Cartier attended Watches and Wonders and presented the newest in the line of Santos watches, one that reverses time.
The Rewind tells time backwards

Read more