FEIT Partners with the New Museum and the ICP Museum to Keep NYC’s Feet Warm
FEIT made a name for itself as a minimalist, masculine shoe line focusing on careful material sourcing and hand-sewn details.
But aside from their street style blog-worthy silhouettes and covetable construction, the company is also deeply purposed — and their winter shoe drive effort to support homeless populations in New York City is no exception.
Effective charity drives take a serious dream team
New York City’s homeless population is a staggering 60,000 as of 2016, and almost half of that number is under the age of 18. The problem is actually at its worst since the Great Depression. And of all the ways brands, organizations, and citizens can come together to pitch in, supplying people with a fresh pair of kicks can actually make a big difference.
FEIT’s partnership with the New Museum and the International Center of Photography (ICP) is drumming up donations with the Bowery Mission, an organization specializing in recovery programs for homeless men and women to help them get back on their feet after six to 15 months of customized help. With the help of the Bowery this winter will be a little bit warmer for hundreds of New Yorkers in need. Also,
It’s time you upgraded your winter boots, anyway
So here’s how it works: You donate a pair of gently-used kicks when you purchase from the FEIT site. Enter the code SHOEDRIVE and you’ll get a UPS shipping label in your inbox right away. Use the prepaid label to send your old shoes on their way to someone who’ll appreciate them way more than the back of your closet will. And once your shoes are received, you’ll get a 20% refund off your FEIT order. Not too shabby.
A percentage of the price of your new shoes will also go toward refurbishing all those donated pairs, so their recipients will get your shoes with fresh laces, insoles, and a little extra tender love and care. Also, the New Museum and ICP Museum will give a free one day admission to both museums to those who donate.
The drive runs from November 18 to December 10, 2016. If you’re a New Yorker yourself, you can swing by FEIT’s brick and mortar locations at 2 Prince Street or 11A Greenwich Avenue to get your hands on their creations before you pick a pair.