Feel Good Friday- Authentic Apparel

Authentic Apparel

Every fall/winter when we start hearing what is trending in menswear, the ‘military look’ is always bandied about. It makes sense since men like utilitarian clothes and wear  military items such as bomber jackets, cargo pants and tees on a daily basis. Not to mention the camouflage craze occurring at the moment.  Well finally someone in the Army caught on and realized, ‘Why don’t we hop on?’.  This season the Authentic Apparel Group (the only apparel company to be awarded with a license to use the U.S. Army name and branding) is rolling out their own line of clothing.

Authentic Apparel

Authentic Apparel

We are pretty impressed with the direction this is going. The collection isn’t just faux military like you may find at a department store. There are heritage pieces such as the M65 field jacket, the B-15 flight jacket and the Eisenhower jacket. The rollout also includes pants, sweaters, tees and hoodies.  There are waterproof, breathable fabrics, wax treated fabrics, kevlar thread, hydro weaves and two-ply yarns, many of which have been developed by the Army.

But don’t worry, the fit is contemporary and close. Yet you will still be able to do all of your field moves (aka chair roll around the office and beer blast after work) with ease. Plus, these are items made by the United States Army people – they are durable!

Authentic Apparel

Authentic Apparel

Best of all, purchase of officially licensed U.S. Army merchandise aids the Morale, Welfare and Recreation (MWR) Program, which benefits the lives of Soldiers, Retirees, and their Families.

Zappos is the exclusive retailer for the line at the moment, but stay tuned and we will let you know when they appear (with a drum roll) in brick and mortars across the US of A.