Cole Haan’s GrandPrø Tennis Shoes are lighter than a bloody mary

 

Looking for something that looks classic, but feels modern? Cole Haan’s new GrandPrø Tennis Shoes might be just the ticket. It’s inspired by vintage tennis shoes, with a functional design that fits in much better in the technology-fueled sneaker world. The GrandPrø’s main feature is its lightweight design, a result of its unique heritage.

The GrandPrø Tennis Shoe is the newest release based on Cole Haan’s Grand.ØS platform. When a shoe carries that moniker, it carries with it certain benefits. In the case of the GrandPrø, it means impressively light construction – just 8.8 ounces. It means a specially designed motion outsole that helps flex and bend naturally as your feet do, with an energy returning foam built right in. It also means a deceptively breathable upper, to help keep cool as the summer rolls in.

“There’s one thing we want to convey about this product: try it on.” commented Cole Haan chief marketing officer David Maddocks, “It is shockingly light in weight and remarkable in cushioning and comfort. This sneaker will blow your mind.”

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But it’s hard to imagine 8.8 ounces on its own, so Cole Haan has provided a handy visual comparison to show just how little the GrandPrø Tennis Shoe weighs. Creating a sneaker that weighs less than a bloody mary is definitely an impressive feat, especially for a company that falls more on the lifestyle side of the sneaker world.

The Cole Haan GrandPrø Tennis Shoe is available now on Cole Haan’s store page, in a variety of colors. The optic white, silverfox, and black pairs cost $130, while the Woodbury Handstain and Blazer Blue Handstained versions will cost you $150. They’re available in women’s sizes too, with silver, optic white, black, dusk blue, and blossom, plus a Roccia snake print for a unique twist.